As an artist, you want people to see your work. After all, the more people get to appreciate your art, the more you can advance your career as an artist and ideally sell more art. One way to do this is by marketing yourself online, either on your own or with someone’s help. Read on to find out the top 10 marketing tips and trends you can use to increase your art website traffic.
#1 Master SEO Basics
Start by learning all the SEO basics. You need to know how to perform keyword research and how to use these keywords in your content. Learn about on-site optimization to further improve your website (e.g. proper navigation, creating a sitemap, etc.)
#2 Optimize Visual Content
Pay special attention to all the visual content you publish because it is crucial for you as an artist. Your images and videos need to be of high quality, but you should also add all the right details to them for SEO (e.g. alt tags for images, descriptions and keywords for videos). Don’t forget to add social sharing buttons to let your audience share your artwork elsewhere.
#3 Start Guest Blogging
Guest blogging is one of the best ways to get more backlinks to your website. If you don’t have time to do it yourself, there are professional writing services you can reach out to for assistance. When you publish your content on someone else’s website or blog, you can include a link to your own site which will guide their audience to you.
#4 Develop Your Link Profile
In addition to getting more backlinks, you should also develop your link profile by using both external and internal links in your website content. Internal links will help you keep users on your website longer while external links (especially to the sources of the facts or statistics you used) will help you look more reputable in the eyes of your audience.
#5 Utilize Social Media
Social media is essential for marketing you and your art. Create your profiles on different social media platforms and regularly remind your followers about your website. Don’t forget to use social media marketing techniques to successfully promote your content on those platforms (e.g. hashtags, tagging, locations, commenting, live streaming).
#6 Promote Word-of-Mouth
Word-of-mouth can easily spread the word about you, but instead of waiting for someone to start talking about you, you can promote word-of-mouth yourself. Reach out to your fans, followers and collectors of your work and ask them to provide a review or testimonial of your work. Then, you can post these on your website and share on your social platforms to get people interested in your art.
#7 Connect with Other Artists
Instead of relying solely on your own efforts and being a lone wolf, it’s a good idea to reach out to other artists like yourself and promote each other. You can partner with other artists to create unique art, host giveaways, and promote each other in different ways. Having these connections will also play a role in helping you advance your career.
#8 Engage with Your Audience
Engagement is important not just for your metrics but also for connecting with your fans. Encourage discussions in the comment section on your website and social media profiles, reply to comments, and so on. All of this shows that you are a friendly person who is happy to engage and connect with their audience.
#9 Make A Posting Schedule
To stay consistent, you will need to create a posting schedule for all the content you publish on your website or social media profiles. This way, you will always have a steady stream of content for your audience to discover and consume.
#10 Measure Performance and Improve
Last but not least, don’t forget to measure the performance of your web content and your website itself to improve your future digital marketing activities. Your updated strategy needs to have the necessary changes that will improve your metrics. Take into account everything – traffic, average session time, conversion rate, comments, social shares, and so on.
There are quite a few ways you can successfully reach a wider audience, but the most important thing is to be consistent with your marketing activities. Use the tactics in this article to help you generate more traffic on your website and find new fans and, ideally, buyers of your art.
Anna Medina is a specialist in different types of writing. She graduated from the Interpreters Department, but creative writing became her favorite type of work. Now she improves her skills while working for the writing services review websites like Best Writers Online with content of any type, but, mainly, assisting students all over the world.
Today, the most successful artists are creative, dedicated to their craft and leave nothing to chance when they present their art either in person or online.
If you study our top 10 category winning artists, you will see that they have one thing in common. All of the art they submit that places high in our art competitions have been prepared and presented flawlessly.
Every month we receive many excellent art entries but, if the artist’s overall presentation is not as good as their art, their work will then place at a much lower level in the art exhibition!
We receive images as entries that are not sharp and are of a generally poor quality. Many of them need to be color corrected or properly cropped.
What must an artist due to present their art at the highest quality possible?
Artists can de-haze their images by adjusting the contrast settings either in pre or post-processing. By de-hazing an image, an artist can easily take care of most of their image quality issues.
Artists who improve their overall presentations by making these small adjustments will find that their art will place higher in art competitions and, hopefully, achieve more art sales.
It is very difficult for most artists when entering an art competition to evaluate their entries objectively. Questions which come to mind are; will my art measure-up to everyone else’s? Is my style of art what they are looking for? Is my work good enough to be accepted? What are my reasons for entering this competition? Am I entering this art competition for validation, exposure or for the prize money? These questions can stress an artist to the point of paralysis!
In order to proceed further, the artist needs to make a determination as to their exact purpose for and their objective in entering this art competition. Does it meet the artist’s needs?
Is this a judged event or is this a juried event? Is this a local, regional or international event? Is there a theme or subject? What type of art organization is conducting this event? These questions should be answered prior to entering any art competition.
Let’s review these points in more detail in order to help the artist determine whether this is the right competition to enter or not;
Art collectors, art consultants and art buyers who are judges will usually be more conservative and “safe” in their evaluations and selections, as this is how they buy and collect art.
A judge, who is also an artist, will be more critical of any art that is within their specialty or in the media which they also employ. The rationale for this is that they will not select art in their genre/style that is not as good as their own art.
Many times we see artists who research the competition's judges in order to match their style of art with that of the judge’s. This can backfire on an artist, as that judge will be more critical and subjective about that art than another judge with a different artistic genre/style.
To me, the following are the most important determining factors for getting into an art show or art exhibition;
No matter what we like to think, the judging process will come down to a subjective decision by the judge. If your art is not selected, it really does not mean much. The next time you enter that same art into another art competition, with another judge, the results may be totally different for you.
After the selections have been made, whether your art is in or out, review the entries that were selected and objectively evaluate that art against your own. This may help you with the direction of your art for the future.
Do not ever give up entering more art competitions. Be smart about it, do some research and remember to think like a judge in order be more successful when entering future art competitions.