Every January here at the Light Space & Time Online Art Gallery we post an article with ideas and suggestions for artists to kick start their New Year’s art marketing goals. Our mission as a gallery is to help artists advance their career goals and market their art.
Many of these ideas have been presented in previous “kick start” posts but they are basic, however, consistently implementing them is not. They are essential for artists as a means to market themselves and their art successfully.
1. Evaluate & Update Your Website
For artists who are looking to advance their art careers and increase sales, it is important for them to have a modern, professional, up-to-date website to display their art.
For those of you who already have a website, if you haven’t reviewed it in a while, now is the time. When was the last time that you went page by page and link by link through it? We all need to do this to find broken links, pages that do not load quickly, graphics, images and other items that have moved or been deleted, along with pages with misspelled words and similar issues.
The presentation of your art is as important as creating it. Take some time to review your site and make any necessary changes and corrections. Make sure all of the images on your website are sized properly and have a low resolution (a resolution of 72 helps your site load more quickly and protects your art from being copied by unscrupulous people). The images should also be color corrected if necessary, as some cameras and lighting do no always capture an artwork’s true colors. There are many free programs on the internet for this.
Also, do you have better images or graphics to replace what now exists on your website? Do you have new artwork that you just have not had time to photograph and add to your website? Do it.
While checking your images, make sure that they are labeled and tagged properly with good image descriptions. Search engines will only index your images if they have descriptions. By doing this, your images will show up in the image search results and when the images are viewed, viewers will be directed to your art website.
For those artists that don’t have a website, now is the time to take the next step and get one. The annual cost to purchase or renew a website domain is typically less than $20. The cost of basic website hosting can be as low as $3-$4 per month. A website is an investment artists need to make a priority.
2. Rewrite/ Update your Artists Bio and Statement
A well-written biography and/or artist statement is also essential for artists and now is the time to review and update them. An artist does not have to be an accomplished writer to create a well-written biography and artist statement, but it is necessary for an artist to have at least one. It is also important to know the difference between a biography and artist statement as many artists mistake one for the other. Please read our article “Comparing an Artist’s Biography to an Artist’s Statement” for clarification.
Also, update your CV by adding any new exhibitions, new awards and/or new publications or other pertinent information that has taken place since the last time it was updated.
3. Use Social Media
Social media is a part of our everyday lives and is an important platform for all artists to employ in order to help market themselves and their art. Why is this? In our opinion, it is easy to identify and connect with the art community when using social media.
It is also an effective medium because it is a visual and simple way in which to present your art. Particularly now, Facebook, Pinterest, Linkedin, Instagram and even Twitter provide artists with opportunities (if targeted properly) to reach viewers who were previously unreachable.
Read our articles “Top 10 Reasons Why Artists Fail with Social Media”, “Using the 70-20-10 Rule to Succeed at Social Media Marketing” by guest blogger James Baxter, and “How to Write Social Media Posts That Sell Art” by guest blogger Frank Hamilton, along with various other social media articles on the LST website, for further advice and instruction on how best to use social media to grow your audience reach.
4. Press Release Marketing
Press release marketing is a low-cost way artists can market their artwork to a wider range of potential viewers, particularly when they have an award or exhibition to announce. There are many “Free” press release websites, which take, publish and market an artist’s press release copy. One such site is PRLog.org. PRLog’s free press release submission includes a PDF version to send to your mailing list, a search engine optimized page, hyperlinks in the content, and the option to select location/industry and tag listings. In addition, companies like Star One Public Relations offers press release distribution services for as low as $10.00 for distribution to 70+ press outlets. Read our article “Successful Press Release Marketing for Artists” and 6 Benefits for Press Releases for Artists to help guide you in these efforts. Also check out our article “5 Ways Artists Can Promote Their Art Online” for more ideas.
5. Start a Blog
Artists should seriously consider starting an art blog as a way to attract and direct additional interested viewers to their art websites. An art blog is a great way to expand an artist’s target audience. It is also an effective platform to help artists market their art.
Read our articles “Top 3 Reasons Why You Should Have an Art Blog” and “How Artists Can Attract Readers to an Art Blog” in order to fully understand the power of a well-executed art blog.
6. Have Your Art Portfolio Reviewed Professionally
A professional Portfolio Review provides an artist with an evaluation of their art and a critique of how their art is being presented to others. Usually, during a portfolio review, the reviewers provide artists with additional ideas on how they can effectively market their art.
Much like art competitions, a portfolio review is an additional way in which artists can have their artwork evaluated and measured against other artists. While some artists don’t see this as valuable and can sometimes find it discouraging, it is a way to help artists improve their presentations and their craft.
In 2022, we hope you will make at least some, if not all, of these suggestions part of your art marketing efforts. By implementing these recommendations, artists can experience increased traffic to their websites, find more people interested in their art and ultimately, sell more of their work.
However, as with any marketing program, it is important to focus your efforts. All artists should view the marketing of their art to be as important as the creation of it and an art-marketing plan needs to be well planned and performed consistently in order to be successful. Check out our article “5 Tips for Creating an Effective Art Marketing Strategy” by guest blogger Wendy Dessler, for more suggestions.
A new year can be a fresh start for artists with their planning and executing an effective art marketing strategy. Even if you haven’t previously implemented any of the above suggestions, it is never too late to start.
Good luck and have a creative, successful and prosperous 2022!
We’re thrilled to announce that the Light Space & Time Online Art Gallery (LST) and its parent gallery, Fusion Art, are moving to Santa Fe, New Mexico on January 1, 2022.
After over 8 years based in Jupiter, Florida and then 3 years based in Palm Springs, California, LST is relocating to the Santa Fe area. Considered one of the largest art markets in the United States, Santa Fe is recognized worldwide for its rich culture and diverse art community.
The city is home to over 250 art galleries as well as an assortment of museums and performing arts. Art collectors from all around the world visit the city looking to buy fine art of all media and subject matter including all forms of contemporary, Native American, and western art.
In addition to the galleries and museums, throughout the year Santa Fe hosts a collection of art markets and festivals and boasts the largest proportion of artists, performers and writers of any U.S. city.
As 2022 dawns, LST reconfirms its commitment of helping artists, worldwide, to market and sell their art. Light Space & Time Online Art Gallery conducts monthly themed online art competitions and art exhibitions for new and emerging artists on a worldwide basis. It is the gallery's mission to identify talented artists and help them to successfully market their works to the art world.
You can read the entire announcement on the Fusion Art website.
Thank you to all of our artists for being part of our LST and Fusion Art families. We wish all of you a very happy and prosperous new year!
The New Year is a time for artists to look ahead to how they can grow and advance their art careers. Although 2020 is technically behind us, there are still some challenges to overcome as the world continues to work its way out of a terrible pandemic. This has been enormously difficult for everyone but artists and the arts community has been hit particularly hard. However, with the release of vaccines, there seems to be some light at the end of the tunnel and it is time for artists to look forward.
At the beginning of every New Year, we post an article with ideas and suggestions for how artists can to make plans for how to kick-start and best to tackle your art career goals in 2020.
Have you set up your art marketing goals for the New Year? If not, the following are 5 things you can do to kick start 2021 and improve your chances of success.
Many of these ideas have been offered up in previous “kick-start” posts but they are elementary and consistently implementing them is not. They are critical for artists if they are to market themselves and their art successfully.
Evaluate & Update Your Website
While the past year has given some artists the time and opportunity to either create or update their websites, for many it has been difficult to concentrate amid the worry of the ongoing pandemic. However, in today’s art world, particularly with all its changes, in order to be taken seriously, it is essential for artists to have a modern, professional, up-to-date website to display their art.
The annual cost to purchase or renew a website domain is typically less than $20. The cost of basic website hosting can be as low as $3-$4 per month. A website is an investment artists need to make a priority in order to be taken seriously.
For those of you who already have websites, if you haven’t reviewed it in a while, now is the time. When was the last time that you went page by page and link by link through it? We all need to do this to find broken links, pages that do not load quickly, graphics, images and other items that have moved, along with pages with misspelled words and similar issues.
The presentation of your art is as important as creating it. Take some time to review your site and make any necessary changes and corrections. Make sure all of the images on your website are sized properly and have a low resolution (a resolution of 72 helps your site load more quickly and protects your art from being copied by unscrupulous people). The images should also be color corrected if necessary, as some cameras and lighting do no always capture an artwork’s true colors. There are many free programs on the internet for this.
Also, do you have better images or graphics to replace what now exists on your website? Do you have new artwork that you just have not had time to photograph and add to your website? Do it.
While checking your images, make sure that they are labeled and tagged properly with good image descriptions. Search engines will only index your images if they have descriptions. By doing this, your images will show up in the image search results and when the images are viewed, viewers will be directed to your art website.
Rewrite/ Update your Artists Bio and Statement
A well-written biography and/or artist statement is also essential for artists and now is the time to review and update them. An artist does not have to be an accomplished writer to create a well-written biography and artist statement, but it is necessary for an artist to have at least one. It is also important to know the difference between a biography and artist statement as many artists mistake one for the other. Please read our article “Comparing an Artist’s Biography to an Artist’s Statement” for clarification.
Also, update your CV by adding any exhibitions, new publications or other pertinent information that has taken place since the last time it was updated.
Use Social Media
Social media has become a part of our everyday lives and is an important platform for all artists to employ in order to help market themselves and their art. Why is this? In our opinion, it is easy to identify and connect with the art community when using social media.
It is also an effective medium because it is a visual and simple way in which to present your art. Particularly now, Facebook, Pinterest, Linkedin, Instagram and even Twitter provide artists with opportunities (if targeted properly) to reach viewers who were previously unreachable.
Read our articles “Top 10 Reasons Why Artists Fail with Social Media”, “Using the 70-20-10 Rule to Succeed at Social Media Marketing” by guest blogger James Baxter, and “How to Write Social Media Posts That Sell Art” by guest blogger Frank Hamilton, along with various other social media articles on the LST website, for further advice and instruction on how best to use social media to grow your audience reach.
Press Release Marketing
Press release marketing is a low-cost way artists can market their artwork to a wider range of potential viewers. There are many “Free” press release websites, which take, publish and market an artist’s press release copy. One such site is PRLog.org. PRLog’s free press release submission includes a PDF version to send to your mailing list, a search engine optimized page, hyperlinks in the content, and the option to select location/industry and tag listings. In addition, companies like Star One Public Relations offers press release distribution services for as low as $10.00 for distribution to 70+ press outlets. Read our article “Successful Press Release Marketing for Artists” and 6 Benefits for Press Releases for Artists to help guide you in these efforts. Also check out our article “5 Ways Artists Can Promote Their Art Online” for more ideas.
Start a Blog
Artists should seriously consider starting an art blog as a way to attract and direct additional interested viewers to their art websites. An art blog is a great way to expand an artist’s target audience. It is also an effective platform to help artists market their art.
Read our articles “Top 3 Reasons Why You Should Have an Art Blog” and “How Artists Can Attract Readers to an Art Blog” in order to fully understand the power of a well-executed art blog.
In 2021, we hope you will make at least some, if not all, of these suggestions part of your art marketing efforts. By implementing these recommendations, artists can experience increased traffic to their websites, find more people interested in their art and ultimately, sell more of their work.
However, as with any marketing program, it is important to focus your efforts. All artists should view the marketing of their art to be as important as the creation of it and an art-marketing plan needs to be well planned and performed consistently in order to be successful. Check out our article “5 Tips for Creating an Effective Art Marketing Strategy” by guest blogger Wendy Dessler, for more suggestions.
Good luck and have a creative, successful and prosperous 2021!
Promoting themselves and their art is an important element of an artist’s marketing strategy. Digital marketing has become more and more relevant in every industry and this is no different in the art world. Online and social media promotion can reach a large audience of potential buyers and collectors and artists should use all avenues at their disposal to promote and publicize their art events and art career success.
Below are five of the most effective ways for an artist to digitally promote and leverage their art career success:
1. Post an Article on Your Website
These days all artists should have a website. A website is an investment artists should make a priority in order to be taken seriously. A web domain costs less than $20 per year and basic monthly web hosting costs as low as $5 per month.
Creating and posting an article on your website detailing information about your art news and/or event can help artists drive more traffic to their websites. Research has shown that artists with art blogs on their websites, where they post articles about news, events and exhibitions, receive more traffic to their websites.
2. Send an Announcement to Your Mailing List
Hopefully, you have been acquiring names and email addresses for people and visitors to your website and social media networks. Send these people a newsletter notice, a copy of a press release or a copy of your website article post.
Invite them to view your art or the event online as well as in person. Provide dates, times, addresses, telephone numbers, and links. Use your winning art as a graphic for the email, newsletter, article post and the press release to generate interest.
3. Create a YouTube Video and Promote It
Create a YouTube Video (Slide Show) about the art, the art exhibition, the opening of the show, etc. There are many free or inexpensive programs you can use to create these videos.
Create a YouTube channel and upload and promote the video to your contacts, networks, and friends. You have the ability to share and distribute the video directly from YouTube.
4. Post Your Event and/or News on Social Media
Social media is a powerful tool for both reaching new fans and staying in touch with established ones. In order to announce your news, event or exhibition, post your article post, press release or YouTube Video on your social media networks multiple times at varying times of the day. Ask your friends to “share” these social media posts too. Be sure the post contains active links back to your website as well as to the art exhibition or event.
5. Create and Distribute a Press Release
Create a professional press release announcing your exhibition success in the third person (as if someone other than yourself had written about this event). Then research online press release distribution companies and select someone to distribute the release for you.
As we have posted in previous articles, there are companies that will distribute a press release for as little as $10.00, depending on the type and amount of distribution that you want. Make sure that the press release targets the art industry and contains active links back to your website as well as to the art exhibition.
In terms of expense, except for the professional press release distribution, the steps above are free, requiring only the artist’s time. In that spirit, starting with the 10th Annual “Botanicals” online art exhibition, the gallery will be providing a new award. We will be gifting our top winning artists, including special merit award winning artists, with a complimentary VIP Membership to Art.base.co. Art.Base produces 100,000 page views per month, 35,000 monthly unique visitors and has 10,000+ newsletter subscribers. With this complimentary account, artists can post their art news and events for free.
Also starting with the 10th Annual “Landscapes” art competition, entry fees will increase by $1, to $15 and $25 respectively. Early registration and the "Solo Art Series" entry fees will also increase $1, as we increase our awards, marketing and promotion efforts on behalf of our artists.
In the coming weeks we will be posting new and updated articles with helpful hints and suggestions for creating professional art press releases. If you are not already on the LST mailing list, please subscribe to receive our newsletter and announcements of new articles and competitions.
There are certainly additional ways in which artists can promote and market themselves and their art. However, we believe the above suggestions are the most effective ways in which artists can digitally promote their art career success.
At the beginning of every New Year, we post an article with ideas and suggestions for how artists can to kick start the new year. Now that the year 2020 has begun, it is time to review the past 12 months and make plans for how best to tackle your art career goals in 2020.
Have you set up your art marketing goals for the New Year? If not, the following are 5 things you can do to kick start 2020 and improve your chances of success.
Many of these ideas are elementary, but consistently implementing them is not. They are critical for artists if they are to market themselves and their art successfully.
1. Evaluate & Update Your Website
In today’s art world, in order to be taken seriously, it is essential for artists to have a modern, professional, up-to-date website to display their art. The annual cost of a domain is typically less than $20. The cost of basic website hosting can be as low as $3 per month. A website is an investment artists should make a priority in order to be taken seriously.
For those of you who already have websites, when was the last time that you went page by page and link by link through it? If you are like most people it has probably been a very long time! I think that if you were to do this with your website you would find broken links, pages that do not load quickly, graphics, images and other items that have moved, along with pages with misspelled words and similar issues.
Is this how you want your website visitors to see your art? Take some time to make these corrections. Also, if you have pages that do not load quickly due to large image files or due to flash and music features, these items should be corrected or removed as people do not have the time to wait on your pages to load. Otherwise, if not corrected you will be losing these valuable visitors to your site.
Make sure all of the images on your website are sized properly and have a low resolution (a resolution of 72 helps your site load more quickly and protects your art from being copied by unscrupulous people). The images should also be color corrected. (There are many free programs on the internet for this.)
Do you have better images or graphics to replace what now exists on your website? Do you have new artwork that you just have not had time to photograph and add to your website? Do it.
Also, while checking your images, make sure that they are labeled and tagged properly with good image descriptions. Search engines will only index your images if they have descriptions. By doing this, your images will show up in the image search results. When the images are viewed, viewers will be directed to your art website.
2. Rewrite/ Update your Artists Bio and Statement
Review and update your Artist Statement and Artist Biography. An artist does not have to be an accomplished writer to create a well-written Biography and Artist’s Statement, but it is essential for an artist to have at least one. It is important to know the difference between a biography and artist statement. Please read our article “Comparing an Artist’s Biography to an Artist’s Statement” for clarification.
Also, update your CV by adding any exhibitions, new publications or other pertinent information that has taken place since the last time they were updated.
3. Use Social Media
Social media is the perfect platform for artists to employ in order to help market themselves and their art. Why is this? In our opinion, it is easy to identify and connect with the art community when using social media.
We also think it is an effective medium because it is a visual and simple way in which to present your art. Facebook, Pinterest, Linkedin, Instagram and even Twitter provide an artist with opportunities (if targeted properly) to reach viewers who were previously unreachable.
Read our article “Top 10 Reasons Why Artists Fail with Social Media” along with various other social media articles on the LST website.
4. Press Release Marketing
Press release marketing is a low-cost way artists can market their artwork to a wide range of potential viewers. There are many “Free” press release websites, which take, publish and market an artist’s press release copy. One such site is PRLog.org. PRLog’s free press release submission includes a PDF version to send to your mailing list, a search engine optimized page, hyperlinks in the content, and the option to select location/industry and tag listings. In addition, companies like Star One Public Relations offers press release distribution services for as low as $10.00 for distribution to 70+ press outlets. Read our article “Successful Press Release Marketing for Artists” and 6 Benefits for Press Releases for Artists to help guide you in these efforts.
5. Have Your Art Portfolio Reviewed Professionally
A professional Portfolio Review provides an artist with an evaluation of their art and a critique of how the art is being presented to others. Usually, during a portfolio review, the reviewers provide artists with additional ideas on how they can effectively market their art.
Much like art competitions, a Portfolio Review is an additional way in which artists can have their artwork evaluated and measured against other artists.
6. Start a Blog
Artists should consider starting an art blog as a way to attract and direct additional interested viewers to their art websites. An art blog is a great way to expand an artist’s target audience. It is also an effective platform to help artists market their art.
Read our articles “Top 3 Reasons Why You Should Have an Art Blog” and “How Artists Can Attract Readers to an Art Blog” in order to fully understand the power of a well-executed art blog.
In 2020 we hope you will make these suggestions part of your art marketing efforts. By implementing these recommendations, we believe artists will increase traffic to their websites, find more people interested in their art and ultimately, sell more of their work.
However, as with any marketing program, it is important to focus your efforts and they need to be well executed and performed consistently in order to be successful.
Good luck and have a creative and successful 2020!
Every month the Light Space & Time Online Art Gallery sends out hundreds of press releases promoting the Gallery’s monthly themed exhibition winners and Solo Art Series winning artists. In addition to in-house resources, the Gallery utilizes both external promotion partners and professional press release services.
However, artists can always benefit from additional publicity and should promote their art career and exhibition success, at every opportunity, by conducting a public relations (PR) campaign for their art.
Artists can do this for any newsworthy art related event. Please see our previous post 10 Events for Artists to Send Out Press Releases for guidance on what would be considered a "newsworthy" art related event.
One of the easiest and most economical ways for an artist to promote their newsworthy art related event is by publishing their own digital press releases.
Below, are 6 benefits of publishing press releases for any artist:
1. Instant Exposure for Your Art and/or Newsworthy Art Related Event
Once a press release is made live, it should be searchable on the internet. With proper keywords, title tags and meta-descriptions, the press release can be found immediately and easily.
2. SEO (Search Engine Optimization) Benefits
Press releases should contain keywords related to the subject matter of your press release. Make sure that any tags point to your subject as well. The subject’s relevant keywords and tags will make your press release article searchable.
3. Press Releases Create Backlinks and Increase Traffic to Your Art Website
Well-written, strategically placed press releases create backlinks and can increase traffic to the artist’s website. The number of backlinks increase the artist’s page rank with major search engines.
4. Press Releases are Industry Specific with Location Targeting
Most press release distribution sites are set up based on industry types (such as Arts & Entertainment) and geographic locations. This unique targeting improves the chances that the message will be read by the artist’s particular target audience.
5. Press Releases are distributed to Art Related Blogs and Art News Sites
Press releases also are distributed and read by art blogs and art news websites. This form of distribution will increase the artist’s overall reach and may potentially open up opportunities for additional exposure for the artist.
6. Press Releases Can Provide Worldwide Reach
Depending on the service and its target audience, press releases provide an artist with worldwide reach and exposure.
Artists who are interested in having an effective marketing campaign should consider adding press releases to their promotions and marketing mix. An effective public relations campaign does not have to be an expensive or time-consuming venture. There are both free and low-cost PR distribution companies on the internet.
For free press release distribution, we recommend PRLog. PRLog’s free press release submission includes a PDF version to send to your mailing list, a search engine optimized page, hyperlinks in the content, and the option to select location/industry and tag listings. One of the companies LST uses is Star One Public Relations, which offers press release distribution services for as low as $10.00 for distribution to 70+ press outlets. Star One also offers special targeted distribution for $30.
In early November look for a new post "5 Tips for Creating an Effective Art Marketing Strategy" by Guest Blogger, Wendy Dessler.
By Caroll Michels, Guest Blogger – With Excerpts from How to Survive & Prosper as an Artist: Selling Yourself without Selling Your Soul (Allworth Press, 2018)
A press release should be used to announce anything newsworthy pertaining to your career. Unfortunately, the press release is a tool underutilized because many artists are either too humble or too absorbed with career challenges and the bumps of daily living to recognize what about themselves is newsworthy. They might view the media as an inaccessible planet that grants visas only to famous artists. Consequently, many press release opportunities slip by.
Press releases can lead to articles about you. Articles can lead to career recognition. Articles can lead to sales and commissions. Articles can lead to invitations to participate in exhibitions or performances, and to speaking engagements. Articles can be used as support material to help you obtain fellowships, grants, honors, and awards.
Press releases that I wrote about some of my own projects generated an interview on Bloomberg Radio News and led to articles in the New York Times, the Washington Post, House and Garden, Playboy, Metropolis, New York, Architectural Design, and syndicated articles in more than one hundred newspapers throughout the United States. In Europe, my press releases generated articles in the International Herald Tribune, Paris Match, Der Spiegel, Casabella, and Domus. These articles then generated invitations to exhibit at museums and cultural centers throughout the United States and in Europe. In addition, some articles led directly to commissions and sales.
Use a press release to announce an exhibition, regardless of whether it is a single show in a library or a retrospective at a museum or a group exhibition where you are one of two or one of one hundred participants. A press release should be issued when you receive a prize, honor, award, grant, or fellowship or win a competition. It should be issued if your work is sold to a public or corporate collector or to an important local, regional, national, or international private collector. A press release should be issued to announce a lecture, demonstration, performance, or event. It should also be issued to announce a commission and the completion of a commission.
A press release can also be issued to publicize a new body of work. Artist Anthony J. Rudisill used a press release to announce “The National Park Series,” an ongoing project that consisted of landscape and seascape paintings honoring the 100th anniversary of the National Parks Service. As a result of the press release, feature articles about Rudisill were generated in Mountain Living, Wild West Magazine, The Cottage Journal, and Arizona Highways.
Recipients of a press release should not be limited to art publications and blogs. For example, Susan Harkavy, a guerrilla marketing, and public relations consultant developed a press campaign for a client who is known for sculptures with a sports theme. Her client had received a very large commission from a sports league hall of fame. Harkavy’s press release targeted magazines in the fields of general interest, travel, sports, and men. It was also sent to metro magazines and newspapers in the city and state where the commission was to be installed, to in-flight magazines published by airlines that fly to the city where the commission was to be installed, to the hometown newspaper and magazines where the artist currently lived, and to the artist’s college alumni magazine. In addition, radio and television stations were contacted in the city where the commission took place.
Press releases have an amazing longevity. Writers tend to keep subject files for future story ideas. Although your release could be filed away when it is received, it might very well be stored in a subject file for future use. Press releases regarding my projects have resulted in articles or mentions in books as much as six years after the releases were issued!
Caroll Michels is a career coach and artist-advocate. She has helped thousands of artists launch and sustains their careers in the United States, Canada, Europe, Asia, and South and Central America. Her artwork has been exhibited in museums, including the Georges Pompidou Museum in Paris, Haus am Waldsee: Internationale Kunst in Berlin, and the Walker Art Center in Minneapolis, Minnesota. www.carollmichels.com
MOORPARK, CA – April 14, 2016 – Crystal Art Outfitters is a new apparel and accessories brand founded by artist Carol Roullard. The products feature stunning scenes and patterns from photographs of homegrown crystals Ms. Roullard took through a high-power microscope.
The garments, including the Crystal Yoga Pants, Crystal Scarves and Crystal Kimonos, feature beautiful, intricate and exclusive prints of crystals through a microscope. The brand’s smart phone and laptop cases display the crystals' brilliance in gorgeous resolution, with a candy-coated effect.
“Positive Art has been proven to enhance the viewer’s well-being and even their health,” says Founder and Artist Carol Roullard. “My goal has been for my art to do exactly this. I’m elated to now have the opportunity to bring that same positive impact to the fashion world. I feel it is important to create quality eye-catching garments and accessories that also lift the owner’s spirit.”
Crystal Art Outfitters offers customers an opportunity to wear that good feeling and bring it with them into their daily life.
Ms. Roullard seeks to introduce those outside of the fine art scene to the amazing world of micro-crystals. She combines chemistry, micrography, photography and a keen eye for design to create remarkably unique garments and accessories.
Carol Roullard’s artwork challenges viewers to interpret new worlds, fantastic landscapes, sublime seascapes and other unanticipated sights. “The entire process of creating my micro-crystal art truly excites me; from growing the crystals to witnessing the awe in people’s expressions when viewing an art piece, garment or fashion accessory for the first time,” says Ms. Roullard. “Everyone sees something different. People are captivated by the abstract, yet inexplicably familiar shapes and structures in the crystal formations.” For further information: http://www.carolroullardart.com/crystal-art-outfitters-launches
About Carol Roullard
Carol Roullard is an artist and author. Currently, she has focused her artistic skills towards creating micro-crystal fine art photography and designing her clothing and accessories line. Using a high-power microscope and polarized light Ms. Roullard finds unique images that will never occur again in nature. In addition, she has co-authored eight photography-related books with her husband, Dr. Brian Matsumoto, and they are currently working on their ninth book together.
For more information on this release, or to schedule an interview with Carol Roullard, please contact Sarah Le via phone at 805.660.7776 or email at sarah@hivistamedia.com.
WASHINGTON, DC – January 25, 2016 - / Karen Landrigan has been chosen as the top award recipient of the EveryLife Foundation’s Rare Artist Contest. Selected by committee from more than 275 entries, Landrigan’s painting titled ‘Roaring’ was chosen as the foundation’s winner for 2015.
The award recipient is selected by a panel of rare disease community leaders and Landrigan’s winning entry will be on display at the annual Rare Artist Reception, Capitol Hill, Washington D.C. on February 29th to March 3rd 2016.
The EveryLife Foundation for Rare Diseases is non-profit society dedicated to accelerating biotech innovation for rare disease treatments through science-driven public policy. Currently, there are fewer than 400 approved treatments for 7,000 rare diseases affecting more than 30 million Americans. The science exists for many of these diseases to be treated; however, treatments may never be developed because of roadblocks in the development process, such as a lack of investment and a challenging regulatory environment. The Foundation works with Patient Organizations, Industry, Academic Scientists, the Food and Drug Administration (FDA), and National Institutes of Health (NIH) to improve the clinical development process.
The EveryLife Art Contest was established to exhibit the unique gifts of individuals affected by rare diseases and to promote the expression of their stories through art.
About the Artist:
Landrigan suffered a severe stroke three years ago and is diagnosed with the rare condition of fibromuscular dysplasia. After 30 years as a designer, innovator, metalsmith, Landrigan now devotes herself almost exclusively to painting. Newfoundland born, she is also an elected member of the Society of Canadian Artists. Landrigan’s first canvas drew rave reviews and she has been an online sensation since her paintings began to appear in public a year ago.
When asked about the award Landrigan said “The Ocean which is my first love has an unconquerable roar. I have tried to capture that in my work. In the words of the poem Invictus “I am master of my fate, I am captain of my soul”. I want everyone to have that unconquerable feeling, especially those with a rare and severe disease.
Contact Information:
Twitter: @LandriganArtist
VICTORIA, BC, CANADA – March 17, 2016 - / Artist Richard Wong has announced the launch of his portrait art. This is a line of fine art which specializes in pet and wildlife portraits.
Richard Wong is an artist living and creating in Victoria, BC, Canada. He did not even know how to paint a few short years ago. Richard explains his artistic journey in the following statement, “Art has definitely become a personal journey. I did not know how to paint until I decided to take up watercolor as a hobby after I retired. It was working for the Ministry of Environment for the Province of British Columbia that exposed me to all that is nature and wildlife. I took that interest and started painting as a hobby, not knowing where it will lead. Capturing nature in all its glory is now a passion.”
Since then, Wong has taken his new found passion and turned it into a unique style, second career and a business. He describes his style as Oriental Watercolors on Japanese art paper.
Richard continues his thoughts about his art, “My art has evolved since studying the Asian and Western approaches six years ago. I remember finding a unique Japanese art paper called masa, and started experimenting. It wasn’t long before I found I can create unique marks and images. This opened the doors to public and peer recognition, and led to amazing opportunities at home and out-of-country. Painting wildlife and pets is an absolute joy, and seeing that joy expressed by viewers is most rewarding and gratifying.”
About the Artist:
Richard Wong is a professional wildlife and pet artist based in Victoria, BC, Canada. His background in the traditional ways of Chinese art, contemporary western watercolor and experimentations with Japanese art paper has resulted in unique imagery, international opportunities, recognition and awards.
Wong has used his attraction to capturing and displaying the essence of wildlife to include pets. He now works closely with all animal lovers, including pet owners to capture the lives and memories of their favorite wildlife and pets in vibrant Oriental Watercolor.
For more information about Richard Wong and his art, please visit http://richardwongwatercolors.ca
NEW YORK, NY – March 14, 2016 - / Toni 
is pleased to announce that her painting “NYC Roof Pool”, is part of the National Arts Club Artist Members Exhibition. The National Arts Club was founded in 1898 by distinguished artists and patrons and was conceived as a gathering place to welcome artists of all genres as well as art lovers and patrons.
The show, an annual tradition, celebrates the diverse talents of selected artist members and runs till March 28 in the Grand Gallery of the National Arts Club located at 15 Gramercy Park South, NYC. They are open Monday through Friday 10:00 AM to 5:00 PM. For further information, call 212-475-3424
Toni’s painting “NYC Roof Pool” is an aerial view of the roof of a Manhattan residential building with a pool and terraces. Toni explains this piece in further detail, “It tells the story of a certain urban lifestyle and the flattening of the picture plane reduces the details to their graphic essence. It is a place of abandon viewed from on high and isolated from the busy city streets below.”
About the Artist:
Born in Philadelphia, Toni Silber-Delerive studied Painting at the Philadelphia College of Art, now the University of the Arts also the School of Visual Arts. A Manhattan-based artist and graphic designer, her work is featured in private and corporate collections and has been in many exhibitions including solo shows in New York e.g. James Beard House, Rockefeller Gallery, NY Studio Gallery in Chelsea, Interchurch Center, National Arts Club. A selection of group NYC shows includes van der Plas Gallery, Gallery 440, Pen and Brush Gallery, Dacia Gallery, The Chelsea Art Museum. Kaller Fine Arts in Washington, DC and George Segal Gallery and Riverside Gallery in NJ. A solo show at Speakeasy Gallery.
Toni is an active member and exhibitor at the National Arts Club and the National Association of Women Artists. Additional information, contact information and visuals can be seen on her website at www.tonisart.com.
Contact Information:
Toni Silber-Delerive
155 Hudson Street, New York, NY
917-710-4335
toni@tonisart.com
PALM BEACH GARDENS, FL, September 2, 2015 - / Susan Oakes, local digital artist and instructor is pleased to announce that she will be exhibiting at Palm Beach Gardens City Hall from August 24, 2015 until October 8, 2015 along painter Ellen Negley.
The theme "Floral Passages" is a sampling of Susan's photo imaging work detailing everyday subjects (plant life) in different stages of the life cycle, which reveal hidden nuances and intricacies. In addition to single subject images on canvas and aluminum, there are composites which explore venues and multiple ideas not usually seen together.
An artist’s reception, open to the public will be held on Wednesday, Sept. 9, 2015 from 5:30 PM until 6:30 pm. The PBG City Hall Gallery is open Monday through Friday, from 8:00 AM until 5:00 PM am - 5 pm to see the exhibit.
Palm Beach Gardens City Hall Lobby
10500 North Military Trail
Palm Beach Gardens, FL 33410
More information here: www.suoakesphotoimaging.com/currentexhibits
About the Artist:
Susan is a freelance digital artist and instructor who draws from a diverse background of psychology (B.A.), business, (management) art and technology, (teaching at Briarcliffe College in NY, as well as Palm Beach State College and the School District of Palm Beach County in addition to many private students).
Having never been a person with merely one goal, one purpose, she has traveled a multifaceted educational and vocational road which continues to enlighten and reveal lifelong purpose. Through her work and teaching, she demonstrates that art and technology are not antagonistic, but can coexist and should be used to enhance each other in new and exciting ways. In her digital work she blurs the borders between photography, painting, and digital illustration to achieve her artistic vision.
Contact Information:
Susan Oakes
Lake Worth, FL
www.suoakesphotoimaging.com
sue@suoakesart.com
561-432-4633
NEW YORK, NY – August 18, 2015 - / Awarding winning Toni Silber-Delerive is one of 35 artists in a group show curated by Adriaan Van der Plas.
Toni Silber-Delerive lives and creates her art in New York City. She strives to let every colorful landscape form have its own integrity and meaning. In Red Intersections Quartered, the highways seen from above are the linear design element of the painting. Dissecting the image into four parts makes the roads even more abstract. She focuses on the aesthetics, shape and color of a composition. Using a modern aerial perspective she develops a dimensional visual vocabulary.
For the past 20 years, Adriaan Van Der Plas has been a conduit for artists whose work rises from the innermost human creative spirit – a vital and genuine sensibility found among the outsider and contemporary artists he represents.
Van der Plas Gallery is having a closing party for their Summer Salon 2015 exhibition on August 28th from 6-8PM. It is at Van der Plas Gallery, 156 Orchard Street, New York, NY 10002, (212) – 227 – 8983. For more information: adovanderplas@gmail.com and www.vanderplasgallery.com
About the Artist:
Born in Philadelphia, Toni studied painting at the Philadelphia College of Art and silkscreen printing at the School of Visual Arts. A Manhattan-based artist and graphic designer, her work is featured in private and corporate collections and has been in many exhibitions including solo shows in New York e.g. James Beard House, Rockefeller Gallery, NY Studio Gallery in Chelsea, Interchurch Center, National Arts Club and Speakeasy Gallery and group shows at the Dacia Gallery,the Chelsea Art Museum, Kaller Fine Arts in Washington DC, George Segal Gallery and Riverside Gallery in NJ. She is an active member and exhibitor at the National Arts Club.
Contact Information:
Toni Silber-Delerive, Cell: 917-710-4335, email: toni@tonisart.com. Additional information and work can be seen at www.tonisart.com.
CHICAGO, IL – April 23, 2014 - / - Leon Sarantos is pleased to announce that his abstract art was selected for the “Minute Musings” regional juried exhibit at the Union Street Gallery in Illinois. Artists from all over the Midwest entered 250 artworks, and 69 were accepted. It was curated by Jessica Segal, Gallery Director, and Madeline Henry, Union Street Gallery Studio Artist. The opening reception is on Friday, April 25, from 6:00 to 9:00 PM.
This exhibition features art that is 12 inches and smaller. Art does not have to be large to make a statement. Some of the most powerful pieces of art are the smallest. Small art is deliberate and intimate; it draws the viewer in closer, causes them to linger. Small art can be playful and whimsical like a toy, familiar like everyday objects, or precious like a small altar.
Mr. Sarantos’ abstract painting, “Jumping Jack,” is on display. His new abstract art explores the theme of networks. In this series, Sarantos says he “uses painted networks to create a single result from its many individual lines. I start by applying swatches of color to the canvas in a random but slightly controlled composition. Then, using a single color, I start outlining these swatches. Eventually, a figure or scene starts to emerge as the lines are laid in, just as a social network starts to take on a life of its own to create its final phenomena. Like reading a Rorschach inkblot, my subconscious offers up a recognizable shape or scene from the materializing network. In this process, my painting, ‘Jumping Jack,’ evolved.”
The Minute Musings exhibit continues until May 10, with an opening reception on Friday, April 25, from 6:00 to 9:00 PM. The reception is free, open to the public, and refreshments will be served. Many of the exhibit artists, as well as the jurors, will be present to engage the public and answer questions. Union Street Gallery is located at 1527 Otto Blvd, Chicago Heights, IL 60411. Gallery hours are: Wednesday and Thursday 12:00 - 5:00 PM, Friday 12:00 – 6:00 PM Friday, Saturday 11:00 – 4:00 PM. For more information about Union Street Gallery call 708-754-2601 or visit the website http://www.unionstreetgallery.org
Leon Sarantos originally grew up in Michigan. He currently lives in the Hyde Park neighborhood of Chicago, Illinois. He obtained a Bachelor of Architecture degree in the College of Arts and Architecture at the University of Michigan. After moving to Chicago, Leon continued his work in architecture and art. He studied at the Art Institute of Chicago and Hyde Park Art Center. Mr.Sarantos has displayed his art extensively in both national and international exhibits, and has won several awards and honors. He is a juried member of the Union Street Gallery Guild. He is also a member of Artsia: The Society of International Artists, and 119th Street Artists in Indiana. He is represented by Union Street Gallery, Illinois, Paul Henry’s Art Gallery, Indiana; CornerStone Art Gallery, Indiana; and Xanadu Gallery, Arizona. His art was recently accepted for representation by Artfinder, a curated, international online gallery based in London. His art is in private collections In Illinois, Indiana, New York, Oregon and Russia.
Mr. Sarantos’ website is: www.leonsarantosartist.com and he can be reached at 773-288-1944
