Though creating art is a personal endeavor, sharing it with the world is one of the many joys of producing work. If you’d like to focus on being a full-time artist, you will have to find ways to earn a living through your projects. One of the best ways to connect your passion to others for profit is to create a digital marketplace where people can review your work and purchase it. We’ll teach you the basics of selling your art pieces online so you can continue to do what you love while establishing a long-term form of income.

Establishing Your Niche

Just as with any business, it is important as an artist to establish your niche when selling your art.

Pick a medium that suits your interests, especially one you know already has a thriving market. You can create canvas art that people can collect as home decor, t-shirts with custom designs, ceramic vases, and so much more. Choose a particular style or a collection of styles for your business that are cohesive. For example, if you are primarily selling clothing and accessories, you should probably leave sculptures for another business venture.

Selling Your Art Online

When choosing to sell your art online, you must either create a website for your online sales or operate through a third-party platform like Amazon or Etsy. Etsy is great for starting a crafts-based business – folks are always looking to this site for hand-crafted gems, which puts you directly in front of your target audience.

At this time, you should also develop a space for creating your art as well. You can opt for an area of your home entirely dedicated to your business, which can be a helpful tax deduction, or you can rent an office or studio space to get your work done.

Before constructing a digital sales presence, gather all the materials you need for producing and delivering work. This includes items like boxes and envelopes, a shipping label printer, safety gear, and a sturdy workbench or desk. Your space should be clean and free of clutter to maximize productivity.

Next, you should take care of all the necessary paperwork for starting a business. This can vary based on your location, but essentially you should be prepared to register your business, either as a sole proprietorship if you are the only business member, or as a limited liability company (LLC), which can be helpful for insurance and liability purposes.

Once you are properly organized, you can begin marketing your brand, service, and product. Choose a unique brand name that encompasses your artwork and ideology as a whole. Design a custom logo that can be easily identifiable to your customers. Take high-definition photos of your work and write exciting descriptions of your products and services that will draw your customers in. Perform keyword research for your industry and spread them throughout your product descriptions and service names to draw high rankings on search engines.

Key Tips for Digital Art Sales

Getting your art business is no small feat, and may take some tweaking to get all of your processes correct. You can continually improve your business processes if you want to scale your business effectively and also satisfy your customers by providing great fulfillment experiences.

 Here are some different things to incorporate into your art business to keep buyers happy as your business grows.

Provide multiple shipping options

Having different shipping options available will make your business much more attractive. Offer at least standard and express shipping options so folks who are buying last-minute gifts can receive their items right when they need them.

Package your products thoughtfully

Your packaging is an opportunity to promote your artist's brand. Use colored bubble wrap and boxed embossed with your brand logo before placing them in shipping boxes and envelopes. Opt for environmentally-friendly or biodegradable packaging so your customers understand you care about your environmental impact.

Add a personalized note

People choose to shop with small businesses because it offers a much more intimate, curated experience. Show your customers you care about them individually by providing a thank you note addressed to them by name. Your customers will appreciate the sentiment and have positive connotations associated with your brand, leading to long-term retention and referrals.

Handle refunds calmly and accessibly

The way you handle and process a refund speaks volumes about your business. Always give the request a thorough review and make exchanges easy through options like free returns or refunds with no returns necessary. Offer a sincere apology and ask for feedback, which you can integrate into your business to improve the customer experience going forward.

Starting an art business doesn’t have to be a daunting measure. With the right preparation, you can launch an online store that allows you to turn your passion into profit.

Katie Brenneman frequently contributes to the Light Space & Time Online Art Gallery blog. She writes about a variety of topics. You can learn more about her on her X profile.

 

As an independent artist, you have to wear a variety of hats to find long-term success. That includes introducing yourself to the world of marketing. Traditional marketing methods like social media, newsletters, and online portfolios are all great for getting your name and work out there, and even connecting with your target audience. But, nothing beats meeting art lovers who might be interested in your work in person.

One of the best ways to do that is by hosting artistic marketing events where you can showcase your work and make lucrative sales opportunities.

Hosting events not only gives you the opportunity to sell your work, but to develop healthy relationships with potential buyers, which can create loyal customers for years to come.

It doesn’t have to take a lot of time or cause extra stress to host an artistic marketing event. Marketing this way will help the longevity of your business. But, if you’re not sure how to get started, we’ve got several tips that can help.

Why Art Shows Are Important

Even in this tech-forward, highly digital world, in-person art shows remain just as important as ever. Hosting events allows you to show off your work with pride, and explain what each piece is about. You can give your personal stories and perspectives that could sway a potential customer who might not have understood the work beforehand.

People are also often likely to purchase art in person. When they’re able to see a piece in front of them and look at it without pressure, they can develop an emotional connection. They can see how it might fit in their home or office. Plus, when you’re there to explain your motive behind the piece, it can further their emotional investment and create a lifelong appreciation for your work.

The Art of Connecting

Talk to any marketing expert, and they’ll tell you how important it is to have loyal customers. Because art is so personal, obtaining those customers often comes from fostering relationships with them. Marketing events are a fantastic way to network with those who are passionate about the art world and ready to open their eyes and minds to something new.

Not only can you meet people who will be interested in purchasing your work, but you could end up meeting those with influence and power in the industry. They might be able to display your work in bigger galleries or help you with your marketing strategy on a larger scale. You can learn a lot from the right people, and they can help you find greater success along the way, all because you put yourself, and your work, out there in person.

When you’re an independent artist, selling your pieces is essential for continued success. If your work doesn’t sell, you’re going to experience financial issues, which can lead to a variety of mental health issues, including:

  • Stress;
  • Anxiety;
  • Depression;
  • Tension with friends and family.

One of the best ways to maintain consistency and success with your work is to keep networking. Forming relationships with customers and people interested in your art will help to ensure you have consistent buyers and fans. When you know your work will sell among your loyal followers, you’ll have the freedom to create the kind of art you’re passionate about without feeling so much pressure.

Throwing a Great Event

Hosting an event to display your work is about more than just hanging a few pieces in a gallery and hoping people show up. A great artist doesn’t necessarily create pieces for other people. They create art that speaks to them. But, if you can market yourself and your work in ways that can resonate with others, you’ll be able to draw in more guests to your events, and eventually make more sales.

Don’t be afraid to have fun and let your creativity shine when it comes to hosting a marketing event. Make sure you have the basics covered to keep people entertained and satisfied, including elements like:

  • Hor’doeuvres
  • Live music
  • Decorations
  • Multiple art prints

You should also consider serving wine at your events. It adds a touch of formality while allowing people to sip and stroll while they look over your work. Make sure you’re using the right serving glasses for the type of wine you choose. For example, flutes are typically used for sparkling wines – a great option if you’re celebrating the release of new work. But, if you want something bolder like a red wine, choose a glass with a wider bowl and rim.

Finally, a successful art show needs to have the right venue to fit the style of your work. Once you have the perfect place set up, get the word out well in advance. Send out newsletters via email. Mail postcards. Post the event all over your social media platforms.

Budget Marketing Events

Marketing events can be an expensive process, and not every artist has a large budget to do so. Here are some different tips that you can use to host your marketing event on a budget:

  • Team up with other artists: Recognize your marketing event doesn’t have to just be about you. If you are part of an artist collective, know other artists who work in your medium, or know other artists looking to promote your work, look at hosting your event together.
  • Opt for potluck over catering: If you want to have food for your event, opt to prepare your own or have a potluck style catering with other artists.
  • Craft a different kind of event: A marketing event doesn’t just have to be a show of your most recent work. Consider giving an artist process talk, hosting a teaching event, or another type of event that would translate well to an area outside of an artist gallery. You can then offer to host your event at non-profits, local libraries, or public schools to get the word out.
  • Apply for assistance: Look into grants from local, state or national level to help fund your event.

If you’re willing to put on your marketing hat from time to time, you can find lasting, continued success as an artist while enjoying the benefit of personally connecting with your fans and buyers.

Katie Brenneman is a frequent contributor to the Light Space & Time Online Art Gallery blog. She writes about a variety of topics including art marketing advice for artists. Visit her X profile to learn more about her.

 

In visual marketing, you use images, videos, and other multimedia content to communicate and connect with your target audience and bolster your brand.

People are becoming more drawn to this kind of content over written content. If you learn to leverage visual elements effectively, you can take your online presence up a notch, attract your ideal customers, and become a more profitable, successful business.

Before we guide you through how to harness visual marketing to elevate your art business, let’s touch on why it’s essential for success.

 

Visually Engaging Your Audience is a Must

There are hundreds of thousands of artists using the online space to capture the attention of people who are most likely to buy their art and products and support them. You’re probably competing for the attention of many of the same people they are.

So, the question is, how do you differentiate yourself?

Visual content

As mentioned above, people are drawn to visual content. The most popular and effective media type is video, according to HubSpot. The same report said that short-form videos under 60 seconds have the highest average engagement.

You can also engage with your online audience through images, illustrations, infographics, GIFs, and memes.

Creating this type of digital content across platforms like social media, your website, and email list, will help you evolve your digital presence. You’ll eventually have a definitive content creation style and build a recognizable presence online that helps you connect with a wider audience and, in turn, generate more leads and sales.

Visual brand identity

Think about how many times your first impression of a brand was based on their logo, brand colors, fonts, or how appealing their website design was.

If your visual brand identity is unique and polished, it will draw potential customers in. They’ll also continue to recognize your brand no matter where they encounter it because you keep your identity consistent across platforms.

This helps their relationship with you progress, which will hopefully result in them purchasing your art and becoming loyal fans of your work and business.

Harnessing the Power of Visual Marketing for Your Art Business

If you do it right, you can inspire a deep connection with your target audience and prompt a constant influx of sales with visual marketing. But if you’re new to this, where should you start? With these tips. 

Study your audience’s visual marketing preferences

You need to rely on the visual elements and marketing strategies that your audience will resonate with. This is the best way to ensure your ideal customers like what you’re doing, engage with it, and are so moved by it they make a purchase.

If you’ve yet to define your target audience, start here:

  • Who are your products for and why?
  • What kind of people are in your audience?
  • What are their demographics and generation?
  • What’s their personality and attitude like?
  • How have they engaged with your art business thus far?

You can find this information on your website and social media analytics tools. You can also refer to any one-on-one conversations you’ve had with your customers and can dig into data from social listening tools to learn more about your customers.

Learn what you can about their visual marketing preferences too. How have they responded to the visuals you’ve published so far? What colors, fonts, and logo variations have they engaged with the most? Can you find out anything about how they’re interacting with your competition's strategy?

It isn’t about what you like or what people like in general. It’s all about what your unique customer base would be drawn to.

Create a visual content marketing strategy

Your visual marketing efforts will amount to a lot more for your art business if you create a tangible strategy. You’ll have something concrete to guide you and keep you progressing toward your marketing goals.

Your visual content marketing strategy should include the following details:

  • What you want to achieve in your art business by using visual content
  • How you’ll know you’re moving toward your goals
  • What kind of content you want to create for each marketing channel
  • Information from the market research and target audience research you’ve done
  • How you’ll create visual content and who’s involved in the process

Don’t get too bogged down with the details. Just make sure you know what you’re doing and how you’ll execute your strategy.

Improve your visual brand identity

Let your creativity and originality shine in your branding, with an original logo, stand-out brand colors, and typography. You can create a branding book with all of your visual and design elements to refer to so that your identity is consistent across platforms. 

Take your efforts to enhance your brand identity to your packaging too. Thoughtful packaging will result in a memorable unboxing experience for customers. Use unique packaging, like custom-made boxes and seal stickers. Put a QR code on your packaging that directs customers to your website for an exclusive offer. You could even put a free gift inside.

Wow customers with your visual brand identity as much as your content.

Conclusion

One of the best ways to capture and keep your customers’ attention is to rely heavily on visual marketing. Provide your audience with outstanding visual content and a captivating brand identity, and you’ll be on your way to a profitable art business. 

As a regular contributor to Light Space & Time Online Art Gallery's blog, Katie Brenneman writes about a variety of topics including marketing for artists. She can be found on Twitter.

 

 

Sustainability is at the forefront of nearly everyone’s mind these days. You might already be eco-conscious about the things you consume and purchase, but what about your career? While art doesn’t necessarily make people think of waste, pollution, and emissions, there are still things you can do to reduce your environmental footprint that can also enhance your artistic career.

Making sustainable choices, from materials to marketing, can have a positive impact on your creative process and can help to get you noticed for all of the right reasons.

With that in mind, let’s cover a few practical tips that can inspire you, as an artist, to embrace sustainability and make eco-friendly choices to grow your artistry and your career.

 

Sustainable Supplies

The simplest sustainable choice you can make as an artist is to choose which supplies to work with. If you already have your own home art studio, it should be easy to take stock of your inventory, including how many supplies you regularly go through, and how much you might be throwing away.

Today, you can find eco-friendly paintbrushes made from bamboo and non-toxic paints that aren’t harmful to the environment. It’s an easy swap to make that can end up having a positive impact on the planet and your work.

You can also boost the eco-friendliness of your art studio by reusing and recycling as often as possible. Some of the best ways to give new life to used equipment include:

  • Painting over old canvases
  • Keeping packaging materials for your own shipping
  • Using both sides of paper
  • Stashing a recycling bin in your studio

If you know that some of your supplies could still be used but you no longer want or need them, consider selling or donating your obsolete goods instead of just throwing them away. You never know who might be willing to give them a new life and keep them out of a landfill.

You can (and should) also maintain any equipment you might have to improve its efficiency and lifespan. That includes everything from easels to drawing tables. Take care of your supplies, furniture, and other equipment to help reduce waste. If you’re a digital artist, maintaining your computer, printer, and any other machines you use to bring your art to life will not only help to ensure your livelihood keeps moving forward, but that you’re not harming the planet in the process.

Marketing and Making a Living

As an independent artist, it’s up to you to market yourself and your work, and build your business from the ground up. Because consumers are so interested in sustainability, using it as a marketing point is a great way to get noticed. Of course, you have to be genuine in your efforts. Don’t greenwash your personal brand or make your audience think you’re practicing sustainable habits more than you actually are.

But, if you can practice what you preach, there is value in letting your audience know you take sustainability seriously. It can boost your brand recognition and improve your bottom line. Don’t be afraid to boast about your recycling efforts or how you repurpose old materials into new things. Partner up with an environmental organization and donate a portion of your sales.

You can also open a completely digital online store to sell your artwork instead of shipping actual pieces across the globe. Opening an online store allows you to market every single piece you create, it’s less expensive than selling your work in a gallery, and it allows people to print your pieces at home rather than relying on air or freight to send them where they need to go. That will help to cut down on carbon emissions and get your art in the hands of a buyer much faster.

Sustainability is more than just a trend. But, if you’re willing to make it a priority in your career, you can benefit your business, boost your recognition, and feel good about doing something beneficial for the future of the planet.

A passionate writer, Katie Brenneman writes about a variety of topics including marketing. You can find her on Twitter.

The U.S. art market was valued at 30.2 billion dollars in 2022, outperforming pre-pandemic valuations. The increase in the market’s value shows that art is in demand. And with that demand comes more artists and products.

It also means you’re looking at a level of competition in the art market that wasn’t there before. Learning how to best navigate the competition and stand out with your brand and products is the only pathway to a successful art business.

Market research can provide you with the information you need to create unique art products your customers want and your competition isn’t making. It can also help you establish a personal brand that differentiates you from the many other artists out there.

Identify What Makes Your Art Unique

Canvas prints, framed artwork, digital art, sculptures, coloring books, and original paintings are just the start of the range of art products available to consumers. Add in the hundreds of thousands of artists producing these products, and the catalog gets even more overwhelming.

You have to figure out a way to create products that aren’t like everything else in the industry to catch your customers’ attention and keep it long enough to develop relationships and inspire purchases.

For example, let’s say you create a line of original watercolor paintings with a specialty line of watercolor paints every year. After a review of customer feedback and sales data, you find that these paintings bring in half of your profit.

You could conclude that the way these paintings are created with that specialty line of watercolor paints makes them unique and that this contributes to the high sales volume. You can then tailor your marketing to emphasize these points.

Market research can help you determine how to make your product stand out. For example, the way you make use of your artist brand voice and where and how you display your product in person can all influence whether or not someone will buy your items. Market research can also play a part in helping you understand what customers want.

Understand Customer Preferences and Demands

If you want your art products to sell consistently, you must know your customers inside and out. You need to know who they are first. Then, you need to understand their preferences and demands so that you can accommodate them.

A huge part of market research is compiling demographic, geographic, psychographic, and behavioral data on potential, current, and past customers. For example, knowing your customer preferences and collecting qualitative and quantitative data on how customers respond to different products can help you determine what types of products to offer. You can use what you learn about your customers to inform product and packaging designs and other creative brand elements that help you stand out.

As much as your art is for you, it must be more for your customers to be successful.

Understand the Demand for Your Work in the Art Market

You’re obsessed with a certain art product you’ve been creating and want to introduce it to your customers for sale. But is there a space for that product in the art market? In other words, are people looking for this product and buying it?

You could go for it regardless of whether there’s a demand for the product or not. But it will likely be a long time before you see sales rolling in if you see them at all.

Market research helps ensure you’re creating products that are likely to thrive in the market. For example, sculptures, impressionist art, and contemporary art are some of the most popular among consumers.

Even if you don’t create these kinds of art, it’s good to know what’s capturing people’s attention and driving sales. You may be able to incorporate some elements of these styles into your art to position yourself better in the market.

Use market research to understand the demand for your products and what adjustments you should make over time to help your products sell more consistently.

Final Thoughts

Many artists get buried in the vast, ever-changing art industry. New artists and products are emerging every day, making it seem impossible to establish yourself. But with the help of market research, you can elevate your art products so that they stay in demand, capture your customer’s attention, and keep it.

Katie Brenneman is a passionate writer specializing in a variety of topics including marketing. You can find Katie on Twitter.

 

Defining the target audience for your art products is only half of the work with this core element of marketing. You must also use the information you gather about your target audience strategically to fuel connections and drive sales.

There’s a lot of data about your target audience that you can use to your advantage in your marketing content and campaigns. Generational and demographic-based information, in particular, can significantly influence what you create marketing-wise.

Let’s dive into marketing strategies that artists use to connect with individuals of varying demographics and generations.

Marketing to Specific Generations

You’ll likely have multiple generations in your target audience or one that makes up the majority.

Each generation has unique qualities that, if accounted for, can help you create marketing content that resonates with so many of the individuals in your target audience.

For instance, let’s say you’re marketing to a primarily Gen Z audience. Gen Zers are especially fond of social media and user-generated content (UGC). On average, they spent 3 hours a day on social media platforms in 2021.

With this in mind, social media and soliciting video and other reviews from customers to turn into UGC should be a core part of your marketing strategy.

Here are a few other things to consider when marketing to the following generations:

What About Demographic-based Marketing?

Demographics are characteristics and statistics within a given population. Gender, age, marital status, and occupation are among the most common demographic data points marketers consider for a target audience.

The way you market to your target audience is highly dependent on their demographic information. Or, at least, it should be. Here’s how to make certain demographic information work for you in your marketing:

  • Gender: Women are getting on YouTube regularly to watch how-to videos 50% more than men. If your audience is majority women, launch a YouTube video marketing strategy that consists primarily of how-to videos on your particular craft.
  • Age: It’s no surprise that young people are more likely to use social media than older individuals. Rely on social media, specifically, to connect with a young audience.
  • Marital status: The marriage and divorce rates have been declining over the last two years. You could conclude that people are staying single longer, which means fewer marriages and potential divorces. Creating content that resonates with singles in your target audience could be a wise idea.

Marketing Your Art Effectively to Any Generation or Demographic

Whether you want to speak to a specific generation or cater to a particular demographic in your target audience, effectively marketing to them depends largely on your ability to create community-focused content.

Brightspot defines community-focused content as “the practice of creating content focused on and for a specific community, whether that community is based on geography, background, interest areas or other demographics.”

In other words, you create content with your specific target audience’s needs, desires, and behaviors in mind at all times. You’ll attract a lot more people to your art business if you know who you’re targeting and the kind of content they like the most, and actually create it.

Of course, it’s important to leverage as much target audience information as possible when creating your overarching marketing strategy, individual campaigns, and pieces of marketing content. The generation they’re in and their demographic data give unique insights into people that make marketing success that much more attainable.

Katie Brenneman is a passionate writer specializing in in a variety of content. You can follow Katie on her on Twitter.

Your art is more than a way to make a living. Your art is your passion and your purpose. It’s why you are here and it’s what you were meant to do.

But, at the end of the day, you still have to keep food on the table and a roof over your head. And that means that your art is still a business and you are still a business owner as well as an artist. Ensuring that your artistic business grows, thrives, and survives takes time and effort.

It requires you to be not only a creator but also a business strategist, chief marketer, and expert customer service provider. That’s a lot of hats for one person to wear, but there is a way for you to fulfill all the roles your artistic enterprise requires while still taking care of both your customers and yourself.

 

Cherish Your Customers

No matter how gifted an artist you may be, no matter how dedicated you are to your craft, the reality is that your career would not survive without your clients. And that means customer satisfaction must be a top priority.

The good news is you don’t have to compromise your artistic vision to ensure that your clients have an exceptional experience with your business. You can offer your customers the white glove treatment through the provision of perks and benefits that the general public isn’t privy to.

The key to understanding what will engage and pleasure your best clients lies in the effort to build rapport with your customers, in taking the time to get to know them, what they expect, what they need, and what they want. Once you understand what drives your clients, you can tailor your service strategies accordingly.

For example, if you have a V.I.P. collector who enjoys networking with other collectors, then you might offer a private viewing of a new work exclusively for a handful of your best customers, affording them the opportunity to meet and engage with one another. On the other hand, if you have a patron who is a bit more introverted and eschews public gatherings, you might offer a private viewing of your latest work at the client’s own home.

Focus on Marketing Reach

Ensuring that you’re offering your best customers the white glove treatment helps you build those lucrative and long-lasting relationships on which your business depends. But that’s only half the battle. You also need to focus on continuously expanding your market reach in order to maintain a steady flow of new customers and prospects.

The good news, though, is that it’s easier than ever for an artist to raise their brand awareness and connect with prospective clients all around the world. Marketing your brand successfully takes time, effort, and strategy, however. It’s best, for example, to focus on a range of media, including blogs, podcasts, and social media platforms. This way, you can engage with an entire global community of art lovers and prospective buyers, showcasing your wares through online portfolios, social media posts, and podcast promotions.

Ideally, a strong digital presence will enable your prospective clients to connect with you more easily, and the more you are able to connect with them, the more you will care about and for them!

Prioritize Self-Care

When you’re a creative professional running your own business, it can be easy to forget about taking care of yourself because you are so busy taking care of your customers and your art. However, if you aren’t able to maintain your health in body, mind, and spirit, not only will your art suffer but so will your business–and your relationships with your customers.

At the very least, taking the time each day for physical exercise, such as taking a daily walk through a local park or around the neighborhood, is a great way to boost your immune system, build muscle strength and agility, and support cardiovascular functioning. Best of all, when you get your blood flowing and your body moving, you’re going to reduce your stress, clear your mind, and spark your creativity.

The Takeaway

Being both an artist and an entrepreneur isn’t easy. However, with a bit of effort and commitment, it is possible to grow your business and care for your customers while also taking care of yourself!

Katie Brenneman is a passionate writer specializing in lifestyle, mental health, education, and fitness-related content. When she isn't writing, you can find her with her nose buried in a book or hiking with her dog, Charlie. To connect with Katie, you can follow her on Twitter.

Many artists create because it’s their passion, and they love their work. However, there comes a time when the reality of paying bills and sustaining a comfortable life sets in.

While many artists pick up full-time jobs to cover their expenses, others are intrigued by the idea of turning their art into a business. If you’re the latter, a shift in mindset and an intense focus on marketing is necessary to make a lucrative business out of your work.

These three strategies can help you think like an entrepreneur and market your art effectively.

Understand What It Takes To Succeed

Your mindset is critical if you want to market your art successfully. When you decide to go from creating art for pleasure to making it for profit, it’s no longer always about what you like, want, or need. Instead, it becomes primarily about what potential buyers want, like, and need. 

Educate yourself on the following as well:

  • Managing business finances;
  • Effective marketing strategies for artists;
  • How to structure an art-related business;
  • The likelihood of success in the art world;
  • Potential downfalls of an art-related business;
  • Artists who’ve managed to create successful businesses.

Understanding what it takes to succeed online, in particular, is incredibly important as well.

Traditional marketing strategies are helpful. However, the business world is becoming increasingly digital. Knowing how to market, connect with customers, and run your business online is the only way to ensure you don’t get left behind. Start by studying the ever-changing nature of the digital world, the behavior of digital natives, and the importance of flexibility while marketing your art.

Understanding what success takes will help you think more like a business owner. It’ll also help you approach marketing with intent and strategy.

Lean Into Digital Marketing

As mentioned above, the world is becoming more digitally focused. This means digital marketing is a must. Without it, you won’t have as broad a reach, nor will you have as many opportunities to boost brand recognition and awareness.

Educate yourself on the basics of digital marketing first. After that, create a detailed digital marketing strategy. Include the following details:

  • What you want to achieve with digital marketing;
  • Your budget for investing in specific digital marketing techniques and tools;
  • A list of the digital marketing channels you’ll use;
  • Goals for and details about what you’ll use each channel for;
  • The kind of content you’ll create and post on each platform;
  • How you’ll track the performance of each channel;
  • How you plan to engage with your audience on each platform.

Ultimately, your digital marketing channels should work together to give potential customers and fans a cohesive experience with your brand. It’s also essential to network relentlessly on your digital marketing channels and pursue other networking opportunities.

Network Relentlessly

Digital marketing can get any artist’s foot in the door, but networking can take you a step further. Genuine relationships with successful people in the industry can help strengthen your reputation as an artist and get the right eyes on your work.

Social media marketing is a tried-and-true strategy for artists and small businesses with a tight marketing budget. You can consistently post original content and take advantage of user-generated content from those who’ve purchased your art. 

More importantly, social media is beneficial for not only increased traffic to your art website but also for networking. You can connect with other artists and partner with them to promote your work. You can join groups on these platforms and share your online portfolio, advice, and thoughts. You can spark and contribute to meaningful conversations with thought leaders, experts, and entrepreneurs in the art world.

Networking can also happen through crowdsourcing. Crowdsourcing for any business involves getting feedback, work, or information from a large group. You can ask for feedback on works-in-progress and marketing content, opening up the opportunity to connect with fans and potential buyers.

Get into crowdfunding, as well, and it’s a win-win. You get your name and art out there while raising funds to put back into marketing or another aspect of your business.

Networking can get you and your business into doors that talent alone can’t. So, don’t neglect its importance.

Conclusion

To market your art as a company would, you must first shift your mindset to mirror an executive's. Then, lean into digital marketing and network relentlessly to turn your passion for art into a profitable business.

Katie Brenneman is a passionate writer specializing in lifestyle, mental health, education, and fitness-related content. When she isn't writing, you can find her with her nose buried in a book or hiking with her dog, Charlie. To connect with Katie, you can follow her on Twitter.

 

Reprinted with Permission by Artsy.net - Even the most incisive, prolific, gifted artist can feel unduly daunted by the dreaded “Talk.” That is, the request to speak on demand about their work—profoundly and eloquently, no less—be it for a large audience as part of an event or a one-on-one with a dealer or critic in their studio. Indeed, MFA programs require students to toss some word salad regularly, by structuring their evaluations around the excruciating practice of peer and faculty review as a way of professionalizing young artists, readying for them for the “real world.” But being able to distill the abstract idea behind a work—or even an entire practice—into pragmatic, concrete language can propel and even help define an artist’s career.

While wordsmiths such as Liam Gillick and Kara Walker may make it look easy, many an artist would prefer to keep mum on the subject of their own work lest their verbal skills accidentally undermine their creative vision. To gain some insight into what makes an artist a clear and effective speaker, Artsy spoke to conversational wizards from across the art world, including artists, professors, dealers, curators, and critics. Below, we’ve compiled their advice.

Know Your Target Audience

First and foremost, artists should assess what’s meaningful to them in their work before they try to tell anyone else why it’s important.

“Figure out the one thing that is most essential for people to know about your work, whether it’s a particular piece or your practice overall. The thing that if it was left out, or misinterpreted, you’d feel truly sad or angry,” said Chloë Bass, a New York-based Conceptual artist, writer, and professor of art at Queens College, CUNY.

Once you’ve articulated it for yourself, Bass suggests figuring out how to explain it to five different people: a non-artist friend, an artist friend, a curator, a neighbor, and your grandma. If you find yourself using the same language each time, you’re losing four-fifths of those potential audiences. “There’s a misconception that talking about our work is somehow different from or fancier than just talking to people. It isn’t, or at least I believe it shouldn’t be.”

Do Some Prep Work

Even if you have your elevator pitch honed sideways and backward, Jane Harmon of New York’s Fortnight Institute gallery said it’s helpful to have a fully fleshed out idea for a show before talking with a dealer or curator. “When I talk to an artist, I want to know what brings her work altogether,” she said. That doesn’t have to be limited to just one thing, but Harmon noted if an artist can identify a specific thread of interest that runs through their work, she knows they’ve been thinking about how it can all play in a space together—which can help her see it in theirs.

Don’t feel the need to rush to finish a bunch of work in advance of presenting an idea, though. Mark Scala, chief curator of Nashville’s Frist Center for the Visual Arts, said he’s curious to talk about the evolution of an artist’s work as it develops. “It helps spur useful conversation when one can see a few examples of source materials—drawings, photographs, digital files, piles of discards, ongoing works that might present intractable problems,” he said, noting that it’s also useful to see the progression from older to more recent work.

Be Honest

For many artists, it’s difficult to pinpoint a “why” for every decision they’ve made when creating a body of work, given that creative expression is an intuitive process.

Artist Nathaniel Mary Quinn said that early on in his career, he often worried he wouldn’t come across as intelligent if he didn’t have an answer for everything he was asked about his work. Now, with numerous shows at the likes of Rhona Hoffman Gallery and Pace under his belt, the artist noted that he’s realized it’s easier to sound informed when you talk about things you do know, rather than trying to bluff your way through the things you don’t, which in turn boosted his confidence. He strives to be honest and genuine. “Don’t make things up,” he advised. “If you don’t know why you make certain choices in your practice, then just say ‘I don’t know!’”

Steer Clear of Description

If ever you do find yourself at a loss of what to say, it’s tempting to retreat to the obvious, which is what’s already visually apparent in the work. But that doesn’t help the viewer understand the bigger picture. Self-taught artist and former industrial designer Hugo McCloud, who had his first major solo show at Sean Kelly Gallery last year, said he staves off the desire to describe by having a consistent point to return to when he’s talking about his work. “I know that I’m comfortable beginning a conversation by talking about my process,” he said. So if he feels like he’s veering off topic in a studio visit or gallery discussion, McCloud returns to his process as a touchstone to get him back on track.

Catherine Howe, a painter and director of the New York Academy of Art’s critical studies program, said the big challenge is “to further illuminate a visual work through language that brings new associations, familial links, and unexpected insight.” She advises her students to spend their time talking about the things that aren’t self-evident in the work, like how McCloud focuses on the behind-the-scenes making of the work. “I often ask if we are really adding something to the experience of looking,” said Howe. “Can we prolong and enrich this visual experience?”

Don’t Oversell

Howe is quick to note, however, that there’s a limit to how much you might want to say. “I caution students to avoid hyperbole and, to a certain degree, against front-loading with obviously placed, politically alluring jargon,” she said. Instead, she encourages artists to try to solidify their own speaking voice, even though it can be difficult to do so under pressure.

When speaking about her own work, Bass said “there’s a real sense of risk,” and overblown language is tempting to use when you’re feeling vulnerable. But she believes it’s more useful, both for her and her audience, to figure out how to present big ideas using small—“ by which I don’t mean brief, but rather comprehensible”— language.

Practice

Bass, who came to art from a theater background, sees creative practices as based both in conversation, whether scripted or improvised, and collaboration—which is why she said the best tip she can give is to rehearse. “Learn to say the same thing in different ways, using clear, concise language, and the rest will logically begin to follow,” she offered.

But communicating your thoughts and ideas isn’t the same as learning lines—and shouldn’t be. Rather, it should be a process of translation. “With any act of translation, there are always losses or slippages, whether it’s from Spanish to English, or from visual to verbal,” said Bass. “I think we have to be okay with that, and we shouldn’t expect that seeing a thing will somehow convey the exact same information as hearing that thing explained.”

About Artsy.net – Artsy features the world’s leading galleries, museum collections, foundations, artist estates, art fairs, and benefit auctions, all in one place. Our growing database of 800,000 images of art, architecture, and design by 80,000 artists spans historical, modern, and contemporary works, and includes the largest online database of contemporary art. Artsy is used by art lovers, museum-goers, patrons, collectors, students, and educators to discover, learn about, and collect art.  Their website is Artsy.net.

 

Geneviève Chaussé wins the Visual Arts Prize of the 31st edition of the Grands Prix Desjardins de la culture de Lanaudière 2022

On September 30th, the 31st edition of the Grands Prix Desjardins de la culture de Lanaudière gala was held at the Alphonse-Desjardins Theater in Repentigny, Quebec. This evening made it possible to highlight the work of artists, organizations and municipalities in the region who contribute to the richness of the Lanaudière culture.

Geneviève Chaussé was declared the winner in the VISUAL ARTS category with her ongoing study “Bodies & Souls”. This body of work is created from surreal universes from an imaginary world where the mind and the heart find each other. Art that wants to be visionary and symbolic where dreams, reality and feelings combine harmoniously.

From her project “Bodies & Souls”, 4 creations are completed out of a total of 12: “Levitation”, “Connection”, “Perfect Balance” and “Bodies & Souls”, eponymous work.

“Perfect Balance” debuted at the BORDERS VENICE INTERNATIONAL ART FAIR 2021 “Future Landscapes” exhibition, subsequently travelling to other group exhibitions in Venice and Rome. Its presence on Italian soil will open the door to a succession of awards received by Effetto Arte Fondazione of Palermo in Italy.

Her 3 other creations will respectively receive the 2021 ART OLYMPIC PRIZE with “Connection”, the 2022 INTERNATIONAL LEONARDO DA VINCI PRIZE ~ The Universal Artist with “Bodies & Souls” (eponymous work) and to conclude, the 2022 INTERNATIONAL PRIZE PARIS with “Levitation”, where it will be presented at Art Shopping Paris ~ The International Contemporary Art Fair at the Carrousel du Louvre in Paris, France from October 21 to 23, 2022.

“Geneviève Chaussé offers moving creations that arouse contemplation, leading you into another reality. It invites us to live a patient, transformative and profound experience.”

To learn more about “Geneviève, please visit her Artwork Archive website.

To read more about our the achievements of our Light Space & Time Online Art Gallery artists, visit the Artist News page.

 

By Veronica Baxter, Guest Blogger - Visual artists must be prepared when negotiating a contract with an art gallery. This article will discuss how to prepare for the contract negotiation. Whether you are a new artist looking to get your work noticed, or an established artist trying to break into a new space, you will find valuable tips to secure a lucrative contract in an art gallery.

Have a List of Requirements and Questions Well Ahead of the Negotiation

Regardless of the industry, you should always know what you want during a negotiation. You need to confidently articulate what you want out of the business relationship to be taken seriously from a business perspective.

This means you’ll need to ask many questions.

Questions to Ask During a Contract Negotiation With an Art Gallery

The goal of asking questions is to get a concrete understanding of the business relationship from start to finish. Your questions should be designed so that the answers clearly define your responsibilities and those of the art gallery. Your questions should range across a wide variety of topics -- from marketing to logistics and beyond.

 

Marketing questions to consider:

  • What will the art gallery do to promote and market your work?
  • What do you need to do in regards to promotion and marketing?
  • Will you need to create new exclusive pieces for the gallery?
  • Do exclusive pieces need their contracts to determine the duration of exclusivity?
  • How much will be allocated for a marketing budget?

Logistical Questions to consider:

  • Will my work be exhibited elsewhere or rotated out on a tour?
  • Who pays for shipping, handling, and insurance?
  • If I make a sale instead of the gallery, do I get the commission?
  • How are the selling prices determined?
  • What are the commission fees and what goes into calculating commission fees?

Display Questions to Consider:

  • How much gallery space will you need vs. how much they are willing to give?
  • Do I have a say in how my art is displayed?
  • Do I get to restrict who I share my gallery space with?
  • How often will I need to present and discuss my work on-site?
  • Do I need to produce work on-site?

Arm Yourself With Knowledge of the Contract Negotiation Process

The artist with their head in the clouds is a frustrating yet persistent stereotype. Yet, there are plenty of successful artists who possess strong business acumen. The artist who can advocate on their own behalf during negotiations will be able to dodge this negative stereotype more easily and secure a better contract as a result.

Here are some must-know contractual tips:

Try To Get an Escape Clause

Escape clauses are essential in contracts with an art gallery. They allow either party to nullify the contract when a clearly defined term or condition is not met. Escape clauses are not to be confused with breach-of-contract clauses.

The difference is that both parties can agree to nullify a yearlong contract if, say, there are no sales after six months. In this example, neither party breached the contract; however, a specific condition was not met. Therefore, it is in the interest of both parties to nullify the agreement.

Push For an Arbitration/Mediation Clause

This clause stipulates that before either party resorts to a lawsuit, a mediator must be brought in to settle any contractual disputes. Both parties must hire a mediator. These clauses are important to bring up in negotiations because they are intended to prevent a costly lawsuit.

Make Sure the Indemnification Clause Works Both Ways

Indemnification clauses are designed so that if one party misrepresents themselves, their work, or if one party breaches part of the contract, then the offending party is responsible for the legal fees associated with any ensuing litigation. Sometimes these are one-sided and apply only when the artist breaches the contract. Negotiate so that the indemnification clause applies to both sides.

Come to the Negotiation Table Prepared

This article is far from exhaustive, but it is intended to get you thinking about the negotiation process in the way a lawyer would. You must ask questions to lay out the responsibilities of both parties clearly. The more detail, the better the deal. You also need to familiarize yourself with specific clauses and legalese that will lead to a fair and lucrative contract.

Veronica Baxter is a writer, blogger, and legal assistant operating out of the greater Philadelphia area. She writes for Yao Law, an entertainment and immigration lawyer in New Jersey.

Reprinted with Permission by Artwork Archive - Business of art expert Barney Davey maintains that there are four times as many interior designers as art galleries in the U.S. The interior design market is vast and the need for new art is endless. What’s more, when interior designers find the artwork they’re looking for, they don’t mind if you lack years of experience or training. They can also become repeat buyers if your style meshes well with their design aesthetic.

So how do you break into this market, sell your art to interior designers, and increase exposure? Get started with our six steps to add interior designers to your art buyer repertoire, and add to your overall art business income.

STEP 1: Keep Up with the Design Trends

Pay attention to the colors and patterns that are trending in the design world. For instance, the 2017 Pantone Color of the Year is Greenery, which means that everything from bedding and paint to carpets and sofas has followed suit. Designers often look for artwork that complements but does not match the interior design trends. Knowing this, you can create art that works well with the current styles. No word on what 2018’s color of the year will be. Stay tuned!

STEP 2: Build Up Your Body of Work

You never know exactly what an interior designer is looking for or how many pieces he or she may need to purchase. It’s always sensible to have a wide array of pieces for an interior designer to choose from. Also according to designer James Saavedra, reasonably-priced, large works (36″ x 48″ and up) are hard to find and often in the greatest demand.

If you have a technique or process that allows you to sell large works at lower prices and still make a good profit, use this to your advantage. If not, consider showing designers smaller pieces that create a statement when hung together.

STEP 3: Go Where the Interior Designers Go

You can find interior designers via the American Society of Interior Designers, by joining the ASID Industry Partners LinkedIn group, or simply by googling interior designers in your area. You can also sign up for Houzz.com– check out Marie Kazalia’s post to learn more. Interior designers often flock to studio tours, art shows, and gallery openings when they’re in the market for a new piece. These are great places to make connections.

STEP 4: Check if Your Work Is a Good Fit

Research interior designers and their style before reaching out. You want to make sure you find a designer whose work is in sync with your own. Look at their websites to see if they focus on modern minimalism, a monochromatic look, classic elegance, or bold colors. And, be sure to hone in specifically on the art they choose to showcase in their portfolios. Do they only use photographs of sweeping landscapes or bold abstract paintings? You want to make sure your art will complement their designs.

STEP 5: Use Social Media to Your Advantage

Social media is quickly becoming the new place to discover art online— especially Instagram —and you can be sure that interior designers are keeping up with this trend. Todd McPhetridge revealed—in his guest post on Lori McNee’s blog—that interior designer Patrick J. Hamilton discovered artist Nicolas Guerrero because Nicolas friended him on Facebook.

So, post-striking work on your channels and follow interior designers who you want to work with. The more interesting and unusual the work, the more attention it will draw. For instance, if you usually create square works, test out a circular work instead. If you’ve worked with an interior designer, ask if you can share a photo of your artwork within their design.

NOTE: Make sure you’re on Artwork Archive’s Discovery so you can increase your exposure and sell more artwork. Learn more here.

STEP 6: Reach Out to Interior Designers

Interior designers’ work is very much intertwined with that of fine artists’. Many can’t complete their projects without the perfect artwork, so don’t be afraid to reach out. If you’ve done your homework, your art might be just what they’re looking for.

Once you’ve honed in on which designers you want to work with, send them a few digital portfolio pages and direct them to your website or Artwork Archive Public Profile Page. Or, give them a call and ask if they’re in need of some artwork. You can offer to stop by their office and show them art you think they’d like.

Put These Steps into Action and Reap the Benefits

Interior designers are an excellent way to increase exposure and supplement your income as you sell art online and work to achieve—or achieve more—gallery representation. Word of your art will spread when people see your work in the homes of their friends and family, and when designers see their colleagues’ portfolios.

However, remember that while the interior design market is immense, clients' tastes and desires can be mercurial at best. It is important to use selling to interior designers as another way to increase your income and grow your audience, instead of making it your sole business strategy.  

Need more tips on selling your artwork to interior designers? Check out Barney Davey and Dick Harrison’s book How to Sell Art to Interior Designers: Learn New Ways to Get Your Work into the Interior Design Market and Sell More Art. The Kindle version—which you can read on your internet browser—is currently only $9.99 on Amazon.

"Artwork Archive provides inventory management tools for artists, collectors, and organizations to organize their artwork. Dedicated to making powerful, intuitive,  easy-to-use tools for artwork management."

Read more helpful art marketing and career articles in our Newsletter Archives.

 

Every month we receive many “untitled” artworks for our online art competitions.  Because of this, we suggest that artists title all of their artworks.  Titles provide a judge with a better understanding of what the artist wanted me to see and feel. 

When artists titles their artwork, the title also helps the viewer distinguish that particular piece of art from all other pieces of artwork.

There are additional reasons for titling an artwork.  Here are a few of them:

  • A title provides an art judge or an art jury with a deeper insight into that piece of art. This also holds true for galleries and art buyers.
  • A title guides and provides a hint to the viewer about what the artist was thinking when the work was created. An untitled piece leaves the viewer with only their own interpretation (which may be totally wrong).
  • A title will help your art to be discovered when someone searches online for art. For SEO (search engine optimization) purposes, you should also have a description of the art since search engines cannot “see” the art. They only recognize descriptive words.

Here are a few helpful tips when titling your art:

  • If you cannot come up with a title for a certain piece of art, have a friend or family member help you to decide. They will look at the art differently than you, its creator.  They can provide you with ideas and help to stimulate your imagination for naming your art.
  • For cataloging and sales purposes (unless it is numbered as part of an edition), when titling a piece of art remember that it is a “forever” name and it should not be changed for the purposes stated above. Art buyers and collectors want to know that this art is unique and a distinctive title for each piece will help confirm that.
  • If you are not sure about the title, look for inspiration in titles from songs, poems, famous artists, colors etc.
  • Keep your titles short and to the point. Use a thesaurus to find synonyms.
  • Finally, if none of these ideas help you create a title, try an online title generator to get ideas about the title for your art. They ask for keywords (describing the art) and then provide you with possible combinations of titles. Search for the term Online Title Generator to find these sites.

Some artists title their art after the piece is completed and others title their art prior to creating it.  In the end, it really does not matter.  Have fun with this procedure on your own or try involving family, friends or other artists in the title making process. 

For more art and marketing articles, please visit our Newsletter section.

The Light Space & Time Online Art Gallery is pleased to announce it has launched a new archive website to host our past exhibitions.

As many of you may know, over the last several weeks, the LST website has been experiencing intermittent slow loading and downtime. This “intermittent” has become more frequent after our hosting company migrated our site to a newer, supposedly faster, server. However, as a result of the continued issues with the website, we have changed hosting companies and created an archive site as a complement to the main Light Space & Time gallery website.

As one of the longest running online art gallery websites, the LST site has hundreds of exhibitions and, as such, is a very large, image heavy site. Websites with the sheer amount of content and number of images as we have can sometimes become unstable and experience issues.

After extensive consultation with our web development and technical support team, it was decided that moving older content to an archive website would help ensure we could preserve our older exhibitions and continue to provide artists with a place to showcase their talent long into the future.

Prior to Fusion Art purchasing LST from John Math in 2018, the oldest exhibitions were already being purged in an effort to make room for the newer exhibitions. We did not want to continue to do this, and have artists lose elements of their portfolios, so the solution was the creation of an archive website to host these past exhibitions for the long term.

Therefore, all monthly and special exhibitions, solo art exhibitions and artist showcases prior to January 2022 will now be hosted on our new archive website – LightSpaceTimeArchives.art.

In order to access any exhibitions prior to January 2022, just add the word “archives” to the current URL of your exhibition. It will then take you to the archives site and directly to the exhibition you are looking for.

Alternatively, you can visit the main LST website and click the LST Archives button in the menu bar at the top of every page. This will take you to the archives site and you can find your exhibitions in the applicable section.

All other content, including current art competitions and exhibitions (January 2022 and beyond), art marketing articles, artist news and testimonials remain on the main LST site.

by Guest Blogger, Katie Brenneman - An online portfolio is an artist’s bread and butter in this digital age. Maybe you’ve already put a lot of time and effort into building a beautiful portfolio or website showcasing your work.

However, it’s not exactly effective if no one is looking at it.

Unfortunately, you’re facing an uphill battle. Search engine algorithms will automatically skew toward more established artists. So, it’s time to step into the world of branding and marketing.

Thankfully, you don’t have to have a lot of experience in the advertising industry to make your portfolio stand out. Let’s cover a few quick tips on how you can boost your portfolio’s presence and get your work the attention it deserves.

Familiarize Yourself With SEO

If you already have an online portfolio, one of the easiest ways to get more visitors is to master the basics of Search Engine Optimization (SEO). You’ve likely heard of keyword searches and how important they are to getting noticed. However, there are also things you can do to optimize your site internally, including

  • Including a site map
  • Optimizing visual content
  • Easy navigation
  • Fixing broken links
  • Updating content regularly

By making your portfolio a priority, you’ll naturally boost SEO. But, if you’re still struggling to attract visitors, take the time to learn the basics when it comes to keywords and what people are searching for, and you’ll see an even bigger boost in your digital audience.

Utilize Social Media

Even if you’re not a marketing pro, almost everyone is familiar with at least one social media platform. Use that to your advantage to market your portfolio.

For example, Instagram is an ideal platform for sharing photos and artwork. It’s a great place to share pieces of your work and inspire people to head to your website or portfolio for more. It’s easy to use, but make sure you’re always optimizing your photos and sharing the right sizes, or they could end up looking blurry and unprofessional.

You can also use Instagram and other social media platforms to connect with potential fans and followers. It’s a great way to spark conversation and boost word-of-mouth interest in your portfolio.

Don’t Ditch Traditional Portfolios

While it’s true that everything seems digital these days and you should absolutely have an online portfolio, there’s still something to be said for print media. People still like tangible things, and something as simple as a flyer with a QR code that leads back to your portfolio can be impactful and interesting. Consider leaving flyers or brochures in places like

  • Coffee shops
  • Art galleries
  • Libraries
  • Book stores

You can also choose to work with an existing publication that caters to art lovers or even other artists. Doing so will help you hone in on your target audience and can bring your brand and portfolio to life in a way that digital can’t always capture.

Whether you’re a budding artist trying to get your name out there or you’ve enjoyed a long career but need a marketing boost, use these ideas to boost the presence of your online portfolio, and engage with those who want to support you and your work.

Katie Brenneman is a passionate writer specializing in lifestyle, mental health, education, and fitness-related content. When she isn't writing, you can find her with her nose buried in a book or hiking with her dog, Charlie. To connect with Katie, you can follow her on Twitter.

For over 12 years, the Light Space & Time Online Art Gallery (LST) has been an advocate for artists by helping them to market and sell their art online and around the world.

As a subsidiary of Fusion Art, the gallery’s mission is to promote artists though online art exhibitions, our extensive social media and marketing networks and through our combined newsletter subscribers list of over 35,000+ subscribers. Our extensive mailing lists includes gallery owners, corporate art representatives, art collectors, art consultants and decision makers in the fine arts field.

Through both our online art galleries, Fusion Art and LST provide one of the most advanced and widespread art marketing packages offered by any other online gallery.

As we are constantly searching for new ways to promote and provide marketing and sales opportunities for our artists, LST is thrilled to announce we have new awards and marketing benefits that will launch this summer.

Cash Award to Overall Top Winner

The gallery is pleased to announce that is will start awarding a monetary cash prize to the Overall Top Winner of its monthly online art competitions. In order to be more competitive, we have decided to offer a cash award to the Overall 1st Place winner of each exhibition. The amount of the monetary prize will be determined by the number of entries that are received in each competition.

Newly Updated Art Marketing Success Manual

Our previous Art Marketing Success Manual was getting outdated so we are working on a new updated version to encompass our more recent and most up to date information and recommendations for artists to market, promote and sell their art. The updated Art Marketing Success Manual will be available starting with the awards presented in September.

Discount for .ART Domains

We have always encouraged artists who are serious about their art, want to advance their art careers and increase sales, on how important it is to have a have a modern, professional, up-to-date website to display their art. The introduction of the .ART domains in 2016 was an ingenious way for artists to differentiate their websites, from the average website domain, and to emphasize their artistry.

Through a new partnership with the .ART domain registration service, we are going to be able to offer a discount to our top award winning artists who want to take the next step in their art careers or even upgrade their current website and brand to include the .ART affiliation.

Discount for Artspan Art Marketplace

We have now partnered with Artspan Art Marketplace to offer our top winning artists discounted plans for their platform. Artspan was the first artist-specific website builder company, formed in 1999. Particularly for artists who may not be computer or tech savvy and may want an easily designed website to showcase and sell their art, Artspan is a leader in the market.

Artists who sign up will receive a personal branded website, which is also integrated into the Artspan marketplace, thus giving artists two venues to use in selling their art – their own individual sites and the Artspan Marketplace.  Similar to our partnership with Artwork Archive, Light Space & Time's top winning artists will receive special discounts that are higher than is offered to the general public.

All of the above new awards will be offered starting with the August competition, the 6th Annual “Patterns, Textures & Forms” competition, which launches on July 10th. As a means to defray at least some of the costs for these new awards, the gallery will be increasing entry fees slightly, starting with the June competition. To see the current competitions that are accepting entries, visit the LST home page.

Many of the partnerships we are forming with companies offer affiliate referral programs. We have waived and/or drastically reduced affiliate commissions in exchange for offering higher discounts and more benefits to artists who are referred by Fusion Art and LST.

These new awards are our way of saying Thank You to all our artists for being part of the Light Space & Time Online Art Gallery, for sharing your talent with us and allowing us to help you promote and market it to the world.

 

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