Many artists create because it’s their passion, and they love their work. However, there comes a time when the reality of paying bills and sustaining a comfortable life sets in.

While many artists pick up full-time jobs to cover their expenses, others are intrigued by the idea of turning their art into a business. If you’re the latter, a shift in mindset and an intense focus on marketing is necessary to make a lucrative business out of your work.

These three strategies can help you think like an entrepreneur and market your art effectively.

Understand What It Takes To Succeed

Your mindset is critical if you want to market your art successfully. When you decide to go from creating art for pleasure to making it for profit, it’s no longer always about what you like, want, or need. Instead, it becomes primarily about what potential buyers want, like, and need. 

Educate yourself on the following as well:

  • Managing business finances;
  • Effective marketing strategies for artists;
  • How to structure an art-related business;
  • The likelihood of success in the art world;
  • Potential downfalls of an art-related business;
  • Artists who’ve managed to create successful businesses.

Understanding what it takes to succeed online, in particular, is incredibly important as well.

Traditional marketing strategies are helpful. However, the business world is becoming increasingly digital. Knowing how to market, connect with customers, and run your business online is the only way to ensure you don’t get left behind. Start by studying the ever-changing nature of the digital world, the behavior of digital natives, and the importance of flexibility while marketing your art.

Understanding what success takes will help you think more like a business owner. It’ll also help you approach marketing with intent and strategy.

Lean Into Digital Marketing

As mentioned above, the world is becoming more digitally focused. This means digital marketing is a must. Without it, you won’t have as broad a reach, nor will you have as many opportunities to boost brand recognition and awareness.

Educate yourself on the basics of digital marketing first. After that, create a detailed digital marketing strategy. Include the following details:

  • What you want to achieve with digital marketing;
  • Your budget for investing in specific digital marketing techniques and tools;
  • A list of the digital marketing channels you’ll use;
  • Goals for and details about what you’ll use each channel for;
  • The kind of content you’ll create and post on each platform;
  • How you’ll track the performance of each channel;
  • How you plan to engage with your audience on each platform.

Ultimately, your digital marketing channels should work together to give potential customers and fans a cohesive experience with your brand. It’s also essential to network relentlessly on your digital marketing channels and pursue other networking opportunities.

Network Relentlessly

Digital marketing can get any artist’s foot in the door, but networking can take you a step further. Genuine relationships with successful people in the industry can help strengthen your reputation as an artist and get the right eyes on your work.

Social media marketing is a tried-and-true strategy for artists and small businesses with a tight marketing budget. You can consistently post original content and take advantage of user-generated content from those who’ve purchased your art. 

More importantly, social media is beneficial for not only increased traffic to your art website but also for networking. You can connect with other artists and partner with them to promote your work. You can join groups on these platforms and share your online portfolio, advice, and thoughts. You can spark and contribute to meaningful conversations with thought leaders, experts, and entrepreneurs in the art world.

Networking can also happen through crowdsourcing. Crowdsourcing for any business involves getting feedback, work, or information from a large group. You can ask for feedback on works-in-progress and marketing content, opening up the opportunity to connect with fans and potential buyers.

Get into crowdfunding, as well, and it’s a win-win. You get your name and art out there while raising funds to put back into marketing or another aspect of your business.

Networking can get you and your business into doors that talent alone can’t. So, don’t neglect its importance.

Conclusion

To market your art as a company would, you must first shift your mindset to mirror an executive's. Then, lean into digital marketing and network relentlessly to turn your passion for art into a profitable business.

Katie Brenneman is a passionate writer specializing in lifestyle, mental health, education, and fitness-related content. When she isn't writing, you can find her with her nose buried in a book or hiking with her dog, Charlie. To connect with Katie, you can follow her on Twitter.

 

Congratulations to Lillian Anna Blouin for her acceptance into Fusion Art's Featured Artist Members Gallery.

Lillian Anna Blouin is an award-winning, hyper realistic artist based in Newport Beach, California, USA.

After receiving a BA in Illustration from Laguna College of Art and Design, she went on and built a successful career as an illustrator. However, after showcasing in several galleries within California, she quickly found much more fulfillment within the fine art community.

Lillian has a unique way of taking ordinary objects and creating surrealistic worlds. A devoted student of hyper-realism Lillian’s unique style of painting seeks to bridge together the worlds of the real and the unreal. Each piece is a surreal exploration of everyday objects with multiple interpretations behind each painting.

Lillian was awarded 1st Place Overall/Best in Show for her artwork, "Disordered Mind," in the Light Space & Time Online Art Gallery’s 6th Annual “Patters, Textures & Forms” Online Art Exhibition in October 2022 and selected this Featured Artist membership as her award.

"Disordered Mind," uses the image of a Rubix Cube to symbolize a mind in turmoil. The mind of the cube has been scrambled, put in disarray, and even broken held together only in the most unstable of ways. This was meant to represent how many people felt after the pandemic, our minds tired and unfocused our plans broken and scrambled.  

Lillian also won 5th Place in LST’s  “Created in Isolation” Art Exhibition in the Spring/Summer of 2020.

She is a Fusion Art Featured Artist Member. Click below to visit her member artist webpage and to learn more about her.

https://www.fusionartgallery.art/lillian-anna-blouin/

 

The gallery’s annual special Summer competition was the 4th Annual “Summer 555” Online Art Competition. This art competition featured an entry fee of $5.00 for artists to enter 5 images of their artworks and the gallery would select 5 overall winning artists. 

2D and 3D artists (including photography & digital art) from around the world, were called upon to make online submissions for possible inclusion into the Gallery’s “Summer 555” summer online group art exhibition.

Artists were asked to submit to this open (no theme) competition by providing the gallery with their best abstract or representational art.  The submission process and competition for the artists began in April 2022 and concluded on June 15, 2022.

The gallery received 745 entries from 23 different countries from around the world, as well as from 30 different states and the District of Columbia.   

The exhibition has been divided into three media categories.  Painting & Other Media, Photography & Digital and 3 Dimensional Art categories.  In addition, there is an overall Winning Artists Category, which is the “best of the best” and consists of the five (5) best entries comprised from all the media categories.

The gallery also included Special Merit awards and Special Recognition awards for outstanding art. Many of the artists in either of these groups could have easily been included in the upper tier of our winners, as their art was also exceptional.

All winning entries will now be featured on the Light Space & Time website from July 5 through September 5, 2022. Thereafter, the artworks and links to the artist’s websites will remain online in the Light Space & Time Archives.

Congratulations to our artists who made our 4th Annual “Summer 555” Art Exhibition so successful. At any time, we invite our winning artists and other interested visitors to link their websites to the Gallery’s archive page for further ongoing promotion.

Overall Top 5 Winning Artists & Artworks

Click the Thumbnail to See the Artwork in a Lightbox

Please go to the results of the Summer 555 Art Exhibition “Overall Winning Artists” Category to read about each of these artists.

 Top 25 Painting & Other Media Winning Artists & Artworks

Click the Thumbnail to See the Artwork in a Lightbox

To see all the Painting & Other Media artwork accepted into this exhibition, please visit the Summer 555 Art Exhibition “Painting & Other Category” here.

Top 20 Photography & Digital Winning Artists & Artworks

Click the Thumbnail to See the Artwork in a Lightbox

To see all the Photography & Digital artwork accepted into this exhibition, please visit the Summer 555 Art Exhibition “Photography & Digital Category” here.

Top 5 3 Dimensional Winning Artists & Artworks

Click the Thumbnail to See the Artwork in a Lightbox

To see all the 3 Dimensional artwork accepted into this exhibition, please visit the Summer 555 Art Exhibition “3 Dimensional Art Category” here.

Special Merit Award Category

In order to streamline our exhibitions, make them simpler to navigate and give artists fewer pages to visit, the Special Merit Category is being merged into the Painting & Other Media, Photography & Digital and 3 Dimensional Category pages.

 

We’re thrilled to announce that the Light Space & Time Online Art Gallery (LST) and its parent gallery, Fusion Art, are moving to Santa Fe, New Mexico on January 1, 2022.

After over 8 years based in Jupiter, Florida and then 3 years based in Palm Springs, California, LST is relocating to the Santa Fe area. Considered one of the largest art markets in the United States, Santa Fe is recognized worldwide for its rich culture and diverse art community.

The city is home to over 250 art galleries as well as an assortment of museums and performing arts. Art collectors from all around the world visit the city looking to buy fine art of all media and subject matter including all forms of contemporary, Native American, and western art.

In addition to the galleries and museums, throughout the year Santa Fe hosts a collection of art markets and festivals and boasts the largest proportion of artists, performers and writers of any U.S. city.

As 2022 dawns, LST reconfirms its commitment of helping artists, worldwide, to market and sell their art. Light Space & Time Online Art Gallery conducts monthly themed online art competitions and art exhibitions for new and emerging artists on a worldwide basis. It is the gallery's mission to identify talented artists and help them to successfully market their works to the art world.

You can read the entire announcement on the Fusion Art website.

Thank you to all of our artists for being part of our LST and Fusion Art families. We wish all of you a very happy and prosperous new year!

 

Feedspot white Top 50 YouTube Channels
Feedspot White Top 100 Art Blogs
Artists Down Under 250
Artwork-Archive-Logo-700
Artists-Title-Their-Art
Katie-Brennerman-article-700
previous arrow
next arrow

Join our Mailing List

Subscribe
Light Space & Time Online Art Gallery 
A division of Fusion Art, LLC
© 2022 ALL RIGHTS RESERVED
2nd Monthly Competition Button
Solo Competition Slide
Main Monthly Competition Button
2nd Monthly Exhibition Slide
3rd Monthly Exhibition Button
Main Monthly Exhibition Button
Monthly Solo Exhibition Slide
Artist Showcase Slide
Artist Testimonials Slide
previous arrow
next arrow