Though creating art is a personal endeavor, sharing it with the world is one of the many joys of producing work. If you’d like to focus on being a full-time artist, you will have to find ways to earn a living through your projects. One of the best ways to connect your passion to others for profit is to create a digital marketplace where people can review your work and purchase it. We’ll teach you the basics of selling your art pieces online so you can continue to do what you love while establishing a long-term form of income.

Establishing Your Niche

Just as with any business, it is important as an artist to establish your niche when selling your art.

Pick a medium that suits your interests, especially one you know already has a thriving market. You can create canvas art that people can collect as home decor, t-shirts with custom designs, ceramic vases, and so much more. Choose a particular style or a collection of styles for your business that are cohesive. For example, if you are primarily selling clothing and accessories, you should probably leave sculptures for another business venture.

Selling Your Art Online

When choosing to sell your art online, you must either create a website for your online sales or operate through a third-party platform like Amazon or Etsy. Etsy is great for starting a crafts-based business – folks are always looking to this site for hand-crafted gems, which puts you directly in front of your target audience.

At this time, you should also develop a space for creating your art as well. You can opt for an area of your home entirely dedicated to your business, which can be a helpful tax deduction, or you can rent an office or studio space to get your work done.

Before constructing a digital sales presence, gather all the materials you need for producing and delivering work. This includes items like boxes and envelopes, a shipping label printer, safety gear, and a sturdy workbench or desk. Your space should be clean and free of clutter to maximize productivity.

Next, you should take care of all the necessary paperwork for starting a business. This can vary based on your location, but essentially you should be prepared to register your business, either as a sole proprietorship if you are the only business member, or as a limited liability company (LLC), which can be helpful for insurance and liability purposes.

Once you are properly organized, you can begin marketing your brand, service, and product. Choose a unique brand name that encompasses your artwork and ideology as a whole. Design a custom logo that can be easily identifiable to your customers. Take high-definition photos of your work and write exciting descriptions of your products and services that will draw your customers in. Perform keyword research for your industry and spread them throughout your product descriptions and service names to draw high rankings on search engines.

Key Tips for Digital Art Sales

Getting your art business is no small feat, and may take some tweaking to get all of your processes correct. You can continually improve your business processes if you want to scale your business effectively and also satisfy your customers by providing great fulfillment experiences.

 Here are some different things to incorporate into your art business to keep buyers happy as your business grows.

Provide multiple shipping options

Having different shipping options available will make your business much more attractive. Offer at least standard and express shipping options so folks who are buying last-minute gifts can receive their items right when they need them.

Package your products thoughtfully

Your packaging is an opportunity to promote your artist's brand. Use colored bubble wrap and boxed embossed with your brand logo before placing them in shipping boxes and envelopes. Opt for environmentally-friendly or biodegradable packaging so your customers understand you care about your environmental impact.

Add a personalized note

People choose to shop with small businesses because it offers a much more intimate, curated experience. Show your customers you care about them individually by providing a thank you note addressed to them by name. Your customers will appreciate the sentiment and have positive connotations associated with your brand, leading to long-term retention and referrals.

Handle refunds calmly and accessibly

The way you handle and process a refund speaks volumes about your business. Always give the request a thorough review and make exchanges easy through options like free returns or refunds with no returns necessary. Offer a sincere apology and ask for feedback, which you can integrate into your business to improve the customer experience going forward.

Starting an art business doesn’t have to be a daunting measure. With the right preparation, you can launch an online store that allows you to turn your passion into profit.

Katie Brenneman frequently contributes to the Light Space & Time Online Art Gallery blog. She writes about a variety of topics. You can learn more about her on her X profile.

 

As an independent artist, you have to wear a variety of hats to find long-term success. That includes introducing yourself to the world of marketing. Traditional marketing methods like social media, newsletters, and online portfolios are all great for getting your name and work out there, and even connecting with your target audience. But, nothing beats meeting art lovers who might be interested in your work in person.

One of the best ways to do that is by hosting artistic marketing events where you can showcase your work and make lucrative sales opportunities.

Hosting events not only gives you the opportunity to sell your work, but to develop healthy relationships with potential buyers, which can create loyal customers for years to come.

It doesn’t have to take a lot of time or cause extra stress to host an artistic marketing event. Marketing this way will help the longevity of your business. But, if you’re not sure how to get started, we’ve got several tips that can help.

Why Art Shows Are Important

Even in this tech-forward, highly digital world, in-person art shows remain just as important as ever. Hosting events allows you to show off your work with pride, and explain what each piece is about. You can give your personal stories and perspectives that could sway a potential customer who might not have understood the work beforehand.

People are also often likely to purchase art in person. When they’re able to see a piece in front of them and look at it without pressure, they can develop an emotional connection. They can see how it might fit in their home or office. Plus, when you’re there to explain your motive behind the piece, it can further their emotional investment and create a lifelong appreciation for your work.

The Art of Connecting

Talk to any marketing expert, and they’ll tell you how important it is to have loyal customers. Because art is so personal, obtaining those customers often comes from fostering relationships with them. Marketing events are a fantastic way to network with those who are passionate about the art world and ready to open their eyes and minds to something new.

Not only can you meet people who will be interested in purchasing your work, but you could end up meeting those with influence and power in the industry. They might be able to display your work in bigger galleries or help you with your marketing strategy on a larger scale. You can learn a lot from the right people, and they can help you find greater success along the way, all because you put yourself, and your work, out there in person.

When you’re an independent artist, selling your pieces is essential for continued success. If your work doesn’t sell, you’re going to experience financial issues, which can lead to a variety of mental health issues, including:

  • Stress;
  • Anxiety;
  • Depression;
  • Tension with friends and family.

One of the best ways to maintain consistency and success with your work is to keep networking. Forming relationships with customers and people interested in your art will help to ensure you have consistent buyers and fans. When you know your work will sell among your loyal followers, you’ll have the freedom to create the kind of art you’re passionate about without feeling so much pressure.

Throwing a Great Event

Hosting an event to display your work is about more than just hanging a few pieces in a gallery and hoping people show up. A great artist doesn’t necessarily create pieces for other people. They create art that speaks to them. But, if you can market yourself and your work in ways that can resonate with others, you’ll be able to draw in more guests to your events, and eventually make more sales.

Don’t be afraid to have fun and let your creativity shine when it comes to hosting a marketing event. Make sure you have the basics covered to keep people entertained and satisfied, including elements like:

  • Hor’doeuvres
  • Live music
  • Decorations
  • Multiple art prints

You should also consider serving wine at your events. It adds a touch of formality while allowing people to sip and stroll while they look over your work. Make sure you’re using the right serving glasses for the type of wine you choose. For example, flutes are typically used for sparkling wines – a great option if you’re celebrating the release of new work. But, if you want something bolder like a red wine, choose a glass with a wider bowl and rim.

Finally, a successful art show needs to have the right venue to fit the style of your work. Once you have the perfect place set up, get the word out well in advance. Send out newsletters via email. Mail postcards. Post the event all over your social media platforms.

Budget Marketing Events

Marketing events can be an expensive process, and not every artist has a large budget to do so. Here are some different tips that you can use to host your marketing event on a budget:

  • Team up with other artists: Recognize your marketing event doesn’t have to just be about you. If you are part of an artist collective, know other artists who work in your medium, or know other artists looking to promote your work, look at hosting your event together.
  • Opt for potluck over catering: If you want to have food for your event, opt to prepare your own or have a potluck style catering with other artists.
  • Craft a different kind of event: A marketing event doesn’t just have to be a show of your most recent work. Consider giving an artist process talk, hosting a teaching event, or another type of event that would translate well to an area outside of an artist gallery. You can then offer to host your event at non-profits, local libraries, or public schools to get the word out.
  • Apply for assistance: Look into grants from local, state or national level to help fund your event.

If you’re willing to put on your marketing hat from time to time, you can find lasting, continued success as an artist while enjoying the benefit of personally connecting with your fans and buyers.

Katie Brenneman is a frequent contributor to the Light Space & Time Online Art Gallery blog. She writes about a variety of topics including art marketing advice for artists. Visit her X profile to learn more about her.

 

In visual marketing, you use images, videos, and other multimedia content to communicate and connect with your target audience and bolster your brand.

People are becoming more drawn to this kind of content over written content. If you learn to leverage visual elements effectively, you can take your online presence up a notch, attract your ideal customers, and become a more profitable, successful business.

Before we guide you through how to harness visual marketing to elevate your art business, let’s touch on why it’s essential for success.

 

Visually Engaging Your Audience is a Must

There are hundreds of thousands of artists using the online space to capture the attention of people who are most likely to buy their art and products and support them. You’re probably competing for the attention of many of the same people they are.

So, the question is, how do you differentiate yourself?

Visual content

As mentioned above, people are drawn to visual content. The most popular and effective media type is video, according to HubSpot. The same report said that short-form videos under 60 seconds have the highest average engagement.

You can also engage with your online audience through images, illustrations, infographics, GIFs, and memes.

Creating this type of digital content across platforms like social media, your website, and email list, will help you evolve your digital presence. You’ll eventually have a definitive content creation style and build a recognizable presence online that helps you connect with a wider audience and, in turn, generate more leads and sales.

Visual brand identity

Think about how many times your first impression of a brand was based on their logo, brand colors, fonts, or how appealing their website design was.

If your visual brand identity is unique and polished, it will draw potential customers in. They’ll also continue to recognize your brand no matter where they encounter it because you keep your identity consistent across platforms.

This helps their relationship with you progress, which will hopefully result in them purchasing your art and becoming loyal fans of your work and business.

Harnessing the Power of Visual Marketing for Your Art Business

If you do it right, you can inspire a deep connection with your target audience and prompt a constant influx of sales with visual marketing. But if you’re new to this, where should you start? With these tips. 

Study your audience’s visual marketing preferences

You need to rely on the visual elements and marketing strategies that your audience will resonate with. This is the best way to ensure your ideal customers like what you’re doing, engage with it, and are so moved by it they make a purchase.

If you’ve yet to define your target audience, start here:

  • Who are your products for and why?
  • What kind of people are in your audience?
  • What are their demographics and generation?
  • What’s their personality and attitude like?
  • How have they engaged with your art business thus far?

You can find this information on your website and social media analytics tools. You can also refer to any one-on-one conversations you’ve had with your customers and can dig into data from social listening tools to learn more about your customers.

Learn what you can about their visual marketing preferences too. How have they responded to the visuals you’ve published so far? What colors, fonts, and logo variations have they engaged with the most? Can you find out anything about how they’re interacting with your competition's strategy?

It isn’t about what you like or what people like in general. It’s all about what your unique customer base would be drawn to.

Create a visual content marketing strategy

Your visual marketing efforts will amount to a lot more for your art business if you create a tangible strategy. You’ll have something concrete to guide you and keep you progressing toward your marketing goals.

Your visual content marketing strategy should include the following details:

  • What you want to achieve in your art business by using visual content
  • How you’ll know you’re moving toward your goals
  • What kind of content you want to create for each marketing channel
  • Information from the market research and target audience research you’ve done
  • How you’ll create visual content and who’s involved in the process

Don’t get too bogged down with the details. Just make sure you know what you’re doing and how you’ll execute your strategy.

Improve your visual brand identity

Let your creativity and originality shine in your branding, with an original logo, stand-out brand colors, and typography. You can create a branding book with all of your visual and design elements to refer to so that your identity is consistent across platforms. 

Take your efforts to enhance your brand identity to your packaging too. Thoughtful packaging will result in a memorable unboxing experience for customers. Use unique packaging, like custom-made boxes and seal stickers. Put a QR code on your packaging that directs customers to your website for an exclusive offer. You could even put a free gift inside.

Wow customers with your visual brand identity as much as your content.

Conclusion

One of the best ways to capture and keep your customers’ attention is to rely heavily on visual marketing. Provide your audience with outstanding visual content and a captivating brand identity, and you’ll be on your way to a profitable art business. 

As a regular contributor to Light Space & Time Online Art Gallery's blog, Katie Brenneman writes about a variety of topics including marketing for artists. She can be found on Twitter.

 

 

Sustainability is at the forefront of nearly everyone’s mind these days. You might already be eco-conscious about the things you consume and purchase, but what about your career? While art doesn’t necessarily make people think of waste, pollution, and emissions, there are still things you can do to reduce your environmental footprint that can also enhance your artistic career.

Making sustainable choices, from materials to marketing, can have a positive impact on your creative process and can help to get you noticed for all of the right reasons.

With that in mind, let’s cover a few practical tips that can inspire you, as an artist, to embrace sustainability and make eco-friendly choices to grow your artistry and your career.

 

Sustainable Supplies

The simplest sustainable choice you can make as an artist is to choose which supplies to work with. If you already have your own home art studio, it should be easy to take stock of your inventory, including how many supplies you regularly go through, and how much you might be throwing away.

Today, you can find eco-friendly paintbrushes made from bamboo and non-toxic paints that aren’t harmful to the environment. It’s an easy swap to make that can end up having a positive impact on the planet and your work.

You can also boost the eco-friendliness of your art studio by reusing and recycling as often as possible. Some of the best ways to give new life to used equipment include:

  • Painting over old canvases
  • Keeping packaging materials for your own shipping
  • Using both sides of paper
  • Stashing a recycling bin in your studio

If you know that some of your supplies could still be used but you no longer want or need them, consider selling or donating your obsolete goods instead of just throwing them away. You never know who might be willing to give them a new life and keep them out of a landfill.

You can (and should) also maintain any equipment you might have to improve its efficiency and lifespan. That includes everything from easels to drawing tables. Take care of your supplies, furniture, and other equipment to help reduce waste. If you’re a digital artist, maintaining your computer, printer, and any other machines you use to bring your art to life will not only help to ensure your livelihood keeps moving forward, but that you’re not harming the planet in the process.

Marketing and Making a Living

As an independent artist, it’s up to you to market yourself and your work, and build your business from the ground up. Because consumers are so interested in sustainability, using it as a marketing point is a great way to get noticed. Of course, you have to be genuine in your efforts. Don’t greenwash your personal brand or make your audience think you’re practicing sustainable habits more than you actually are.

But, if you can practice what you preach, there is value in letting your audience know you take sustainability seriously. It can boost your brand recognition and improve your bottom line. Don’t be afraid to boast about your recycling efforts or how you repurpose old materials into new things. Partner up with an environmental organization and donate a portion of your sales.

You can also open a completely digital online store to sell your artwork instead of shipping actual pieces across the globe. Opening an online store allows you to market every single piece you create, it’s less expensive than selling your work in a gallery, and it allows people to print your pieces at home rather than relying on air or freight to send them where they need to go. That will help to cut down on carbon emissions and get your art in the hands of a buyer much faster.

Sustainability is more than just a trend. But, if you’re willing to make it a priority in your career, you can benefit your business, boost your recognition, and feel good about doing something beneficial for the future of the planet.

A passionate writer, Katie Brenneman writes about a variety of topics including marketing. You can find her on Twitter.

The U.S. art market was valued at 30.2 billion dollars in 2022, outperforming pre-pandemic valuations. The increase in the market’s value shows that art is in demand. And with that demand comes more artists and products.

It also means you’re looking at a level of competition in the art market that wasn’t there before. Learning how to best navigate the competition and stand out with your brand and products is the only pathway to a successful art business.

Market research can provide you with the information you need to create unique art products your customers want and your competition isn’t making. It can also help you establish a personal brand that differentiates you from the many other artists out there.

Identify What Makes Your Art Unique

Canvas prints, framed artwork, digital art, sculptures, coloring books, and original paintings are just the start of the range of art products available to consumers. Add in the hundreds of thousands of artists producing these products, and the catalog gets even more overwhelming.

You have to figure out a way to create products that aren’t like everything else in the industry to catch your customers’ attention and keep it long enough to develop relationships and inspire purchases.

For example, let’s say you create a line of original watercolor paintings with a specialty line of watercolor paints every year. After a review of customer feedback and sales data, you find that these paintings bring in half of your profit.

You could conclude that the way these paintings are created with that specialty line of watercolor paints makes them unique and that this contributes to the high sales volume. You can then tailor your marketing to emphasize these points.

Market research can help you determine how to make your product stand out. For example, the way you make use of your artist brand voice and where and how you display your product in person can all influence whether or not someone will buy your items. Market research can also play a part in helping you understand what customers want.

Understand Customer Preferences and Demands

If you want your art products to sell consistently, you must know your customers inside and out. You need to know who they are first. Then, you need to understand their preferences and demands so that you can accommodate them.

A huge part of market research is compiling demographic, geographic, psychographic, and behavioral data on potential, current, and past customers. For example, knowing your customer preferences and collecting qualitative and quantitative data on how customers respond to different products can help you determine what types of products to offer. You can use what you learn about your customers to inform product and packaging designs and other creative brand elements that help you stand out.

As much as your art is for you, it must be more for your customers to be successful.

Understand the Demand for Your Work in the Art Market

You’re obsessed with a certain art product you’ve been creating and want to introduce it to your customers for sale. But is there a space for that product in the art market? In other words, are people looking for this product and buying it?

You could go for it regardless of whether there’s a demand for the product or not. But it will likely be a long time before you see sales rolling in if you see them at all.

Market research helps ensure you’re creating products that are likely to thrive in the market. For example, sculptures, impressionist art, and contemporary art are some of the most popular among consumers.

Even if you don’t create these kinds of art, it’s good to know what’s capturing people’s attention and driving sales. You may be able to incorporate some elements of these styles into your art to position yourself better in the market.

Use market research to understand the demand for your products and what adjustments you should make over time to help your products sell more consistently.

Final Thoughts

Many artists get buried in the vast, ever-changing art industry. New artists and products are emerging every day, making it seem impossible to establish yourself. But with the help of market research, you can elevate your art products so that they stay in demand, capture your customer’s attention, and keep it.

Katie Brenneman is a passionate writer specializing in a variety of topics including marketing. You can find Katie on Twitter.

 

Defining the target audience for your art products is only half of the work with this core element of marketing. You must also use the information you gather about your target audience strategically to fuel connections and drive sales.

There’s a lot of data about your target audience that you can use to your advantage in your marketing content and campaigns. Generational and demographic-based information, in particular, can significantly influence what you create marketing-wise.

Let’s dive into marketing strategies that artists use to connect with individuals of varying demographics and generations.

Marketing to Specific Generations

You’ll likely have multiple generations in your target audience or one that makes up the majority.

Each generation has unique qualities that, if accounted for, can help you create marketing content that resonates with so many of the individuals in your target audience.

For instance, let’s say you’re marketing to a primarily Gen Z audience. Gen Zers are especially fond of social media and user-generated content (UGC). On average, they spent 3 hours a day on social media platforms in 2021.

With this in mind, social media and soliciting video and other reviews from customers to turn into UGC should be a core part of your marketing strategy.

Here are a few other things to consider when marketing to the following generations:

What About Demographic-based Marketing?

Demographics are characteristics and statistics within a given population. Gender, age, marital status, and occupation are among the most common demographic data points marketers consider for a target audience.

The way you market to your target audience is highly dependent on their demographic information. Or, at least, it should be. Here’s how to make certain demographic information work for you in your marketing:

  • Gender: Women are getting on YouTube regularly to watch how-to videos 50% more than men. If your audience is majority women, launch a YouTube video marketing strategy that consists primarily of how-to videos on your particular craft.
  • Age: It’s no surprise that young people are more likely to use social media than older individuals. Rely on social media, specifically, to connect with a young audience.
  • Marital status: The marriage and divorce rates have been declining over the last two years. You could conclude that people are staying single longer, which means fewer marriages and potential divorces. Creating content that resonates with singles in your target audience could be a wise idea.

Marketing Your Art Effectively to Any Generation or Demographic

Whether you want to speak to a specific generation or cater to a particular demographic in your target audience, effectively marketing to them depends largely on your ability to create community-focused content.

Brightspot defines community-focused content as “the practice of creating content focused on and for a specific community, whether that community is based on geography, background, interest areas or other demographics.”

In other words, you create content with your specific target audience’s needs, desires, and behaviors in mind at all times. You’ll attract a lot more people to your art business if you know who you’re targeting and the kind of content they like the most, and actually create it.

Of course, it’s important to leverage as much target audience information as possible when creating your overarching marketing strategy, individual campaigns, and pieces of marketing content. The generation they’re in and their demographic data give unique insights into people that make marketing success that much more attainable.

Katie Brenneman is a passionate writer specializing in in a variety of content. You can follow Katie on her on Twitter.

Many artists create because it’s their passion, and they love their work. However, there comes a time when the reality of paying bills and sustaining a comfortable life sets in.

While many artists pick up full-time jobs to cover their expenses, others are intrigued by the idea of turning their art into a business. If you’re the latter, a shift in mindset and an intense focus on marketing is necessary to make a lucrative business out of your work.

These three strategies can help you think like an entrepreneur and market your art effectively.

Understand What It Takes To Succeed

Your mindset is critical if you want to market your art successfully. When you decide to go from creating art for pleasure to making it for profit, it’s no longer always about what you like, want, or need. Instead, it becomes primarily about what potential buyers want, like, and need. 

Educate yourself on the following as well:

  • Managing business finances;
  • Effective marketing strategies for artists;
  • How to structure an art-related business;
  • The likelihood of success in the art world;
  • Potential downfalls of an art-related business;
  • Artists who’ve managed to create successful businesses.

Understanding what it takes to succeed online, in particular, is incredibly important as well.

Traditional marketing strategies are helpful. However, the business world is becoming increasingly digital. Knowing how to market, connect with customers, and run your business online is the only way to ensure you don’t get left behind. Start by studying the ever-changing nature of the digital world, the behavior of digital natives, and the importance of flexibility while marketing your art.

Understanding what success takes will help you think more like a business owner. It’ll also help you approach marketing with intent and strategy.

Lean Into Digital Marketing

As mentioned above, the world is becoming more digitally focused. This means digital marketing is a must. Without it, you won’t have as broad a reach, nor will you have as many opportunities to boost brand recognition and awareness.

Educate yourself on the basics of digital marketing first. After that, create a detailed digital marketing strategy. Include the following details:

  • What you want to achieve with digital marketing;
  • Your budget for investing in specific digital marketing techniques and tools;
  • A list of the digital marketing channels you’ll use;
  • Goals for and details about what you’ll use each channel for;
  • The kind of content you’ll create and post on each platform;
  • How you’ll track the performance of each channel;
  • How you plan to engage with your audience on each platform.

Ultimately, your digital marketing channels should work together to give potential customers and fans a cohesive experience with your brand. It’s also essential to network relentlessly on your digital marketing channels and pursue other networking opportunities.

Network Relentlessly

Digital marketing can get any artist’s foot in the door, but networking can take you a step further. Genuine relationships with successful people in the industry can help strengthen your reputation as an artist and get the right eyes on your work.

Social media marketing is a tried-and-true strategy for artists and small businesses with a tight marketing budget. You can consistently post original content and take advantage of user-generated content from those who’ve purchased your art. 

More importantly, social media is beneficial for not only increased traffic to your art website but also for networking. You can connect with other artists and partner with them to promote your work. You can join groups on these platforms and share your online portfolio, advice, and thoughts. You can spark and contribute to meaningful conversations with thought leaders, experts, and entrepreneurs in the art world.

Networking can also happen through crowdsourcing. Crowdsourcing for any business involves getting feedback, work, or information from a large group. You can ask for feedback on works-in-progress and marketing content, opening up the opportunity to connect with fans and potential buyers.

Get into crowdfunding, as well, and it’s a win-win. You get your name and art out there while raising funds to put back into marketing or another aspect of your business.

Networking can get you and your business into doors that talent alone can’t. So, don’t neglect its importance.

Conclusion

To market your art as a company would, you must first shift your mindset to mirror an executive's. Then, lean into digital marketing and network relentlessly to turn your passion for art into a profitable business.

Katie Brenneman is a passionate writer specializing in lifestyle, mental health, education, and fitness-related content. When she isn't writing, you can find her with her nose buried in a book or hiking with her dog, Charlie. To connect with Katie, you can follow her on Twitter.

 

by Guest Blogger, Katie Brenneman - An online portfolio is an artist’s bread and butter in this digital age. Maybe you’ve already put a lot of time and effort into building a beautiful portfolio or website showcasing your work.

However, it’s not exactly effective if no one is looking at it.

Unfortunately, you’re facing an uphill battle. Search engine algorithms will automatically skew toward more established artists. So, it’s time to step into the world of branding and marketing.

Thankfully, you don’t have to have a lot of experience in the advertising industry to make your portfolio stand out. Let’s cover a few quick tips on how you can boost your portfolio’s presence and get your work the attention it deserves.

Familiarize Yourself With SEO

If you already have an online portfolio, one of the easiest ways to get more visitors is to master the basics of Search Engine Optimization (SEO). You’ve likely heard of keyword searches and how important they are to getting noticed. However, there are also things you can do to optimize your site internally, including

  • Including a site map
  • Optimizing visual content
  • Easy navigation
  • Fixing broken links
  • Updating content regularly

By making your portfolio a priority, you’ll naturally boost SEO. But, if you’re still struggling to attract visitors, take the time to learn the basics when it comes to keywords and what people are searching for, and you’ll see an even bigger boost in your digital audience.

Utilize Social Media

Even if you’re not a marketing pro, almost everyone is familiar with at least one social media platform. Use that to your advantage to market your portfolio.

For example, Instagram is an ideal platform for sharing photos and artwork. It’s a great place to share pieces of your work and inspire people to head to your website or portfolio for more. It’s easy to use, but make sure you’re always optimizing your photos and sharing the right sizes, or they could end up looking blurry and unprofessional.

You can also use Instagram and other social media platforms to connect with potential fans and followers. It’s a great way to spark conversation and boost word-of-mouth interest in your portfolio.

Don’t Ditch Traditional Portfolios

While it’s true that everything seems digital these days and you should absolutely have an online portfolio, there’s still something to be said for print media. People still like tangible things, and something as simple as a flyer with a QR code that leads back to your portfolio can be impactful and interesting. Consider leaving flyers or brochures in places like

  • Coffee shops
  • Art galleries
  • Libraries
  • Book stores

You can also choose to work with an existing publication that caters to art lovers or even other artists. Doing so will help you hone in on your target audience and can bring your brand and portfolio to life in a way that digital can’t always capture.

Whether you’re a budding artist trying to get your name out there or you’ve enjoyed a long career but need a marketing boost, use these ideas to boost the presence of your online portfolio, and engage with those who want to support you and your work.

Katie Brenneman is a passionate writer specializing in lifestyle, mental health, education, and fitness-related content. When she isn't writing, you can find her with her nose buried in a book or hiking with her dog, Charlie. To connect with Katie, you can follow her on Twitter.

As an artist, you probably cringe a little when someone says the word "marketing." It just sounds so sales-y. But even if you think of yourself exclusively as an artist and not a marketer, there's no denying that marketing and selling are interconnected. Thus, if you're desperate for a marketing approach that is not sleazy or shouty, you should consider delving into video marketing. In this article, we'll share some tips to get you started with this strategy and help you get over your fear of marketing. Let's dive in!

What is video marketing, and why do artists need it?

Video marketing is utilizing videos to promote or market a product or service. In the case of artists, you can leverage videos to display your work, connect with fans, and, most importantly, convert them into regular clientele.

People love watching videos on the internet - whether it's for entertainment or educational purposes (or both). Not only does it allow you to share your work with the world, but it also builds a connection with potential fans and customers. So if your goal is to promote your art online in hopes that more people will see it and buy it, then video marketing should be part of your strategy.

Popular video content types of marketing your art

If your opinion about video marketing is complex because it’s challenging to develop content ideas, worry no more! Here are some video content types that you can use:

1. Meet the Artist

Introduce yourself and explain why you love creating art. Let your viewers know you as an artist and learn about your process. You can also share some exciting facts about your life that aren't directly related to art, such as where you grew up and why you started painting in general terms.

2. How-to Create Art

If you have a knack for teaching, this video content fits you. You can create a tutorial on specific art mediums (watercolor, acrylic, oil) or different styles (abstract, realism, etc.) and provide tips on creating a masterpiece.

3. Art Demo video

This video is a perfect opportunity to demonstrate your artistic techniques. Film yourself in action and post a time-lapse video for your audience to get a glimpse of how much hard work you put into your pieces.

4. Art history/theory lectures

If you are an art history/theory enthusiast, do a famous artist/movement course. You can introduce your favorite artist and how impactful their influence is to you.

5. Behind the Scenes

Filming behind-the-scenes will give viewers an inside look into your creative process - from inspiration, sketching ideas all through production time until finished work is displayed at galleries/exhibitions, etc.

6. Q&A Session

Allow viewers into a more personal side of you by doing a question and answer session where you talk about anything and everything. You can answer questions about your artwork, hobbies, or anything else that comes to mind.

7. Tools/Art Supplies review

Introducing the art supplies or tools you use can be valuable for artists looking to purchase new materials. Showing how you work with different mediums and tools can influence people in deciding what might work best for them.

8. Documenting exhibitions or events you are participating in

Attending gallery openings and exhibitions is a regular occurrence for many artists, so why not film it and turn it into a video? Doing so gives viewers a virtual experience of what it's like being at one of these events while indulging them with the inside story of the featured art collection.

9. Artist talks/interviews

Get insights from other artists about their creative processes and inspirations. You could talk about how they got started in the industry. If two people are working together (like a collaborative piece), interview each other, and discuss how they combine efforts for the project.

Video creation tips for effective marketing content

1. Choose a topic relevant to your artwork and create content that adds value to your target audience.

2. Make videos that are short and sweet. The attention span of internet users is shorter than ever, so you want to capture their attention within the first few seconds.

3. Include interesting visuals. Don't just rely on talking head videos. Display your artwork, studio, tools, etc., to keep viewers engaged.

4. Include a CTA (call to action). Ask your viewers to do something after watching your video. It can be anything from visiting your website or social media page, subscribing to your channel, or leaving a comment.

5. Be yourself! The way to connect with viewers is to be genuine and authentic in your content. Let them see the real you, and they'll be more likely to stick around for more.

6. Make sure your videos are high quality. It means editing your footage to get smooth and free of glitch videos.

7. Use keywords in your description box when uploading videos to YouTube so that they'll have a better chance of being found by the search engines and people who are looking for content related to those topics.

How to share your videos online?

Once you've made your video, it's time to share it with the world! Here are some tips for promoting your art through social media and other platforms:

1. Facebook

There are a few methods to share your videos on Facebook. You can post a link to the video on your timeline, post it as a status update, or share it in a group or page.

2. Twitter

You can post a link to the video, embed it in a tweet, or post a video tweet. Use relevant hashtags so that your video will show up in searches.

3. YouTube

Uploading your videos on YouTube can get more views since it's the second-largest search engine in the world. Plus, including links to your videos in blog posts and other online content contributes to driving traffic your way.

4. Instagram

To share a video on Instagram, you can post a link to the video, embed the video in a post, or post the video as a story. You can also use relevant hashtags to help people find your videos.

In conclusion, you can use video marketing to share what you're selling online and encourage individuals to appreciate your art (and ultimately buy them). An artwork is an end-product of hard work and talent; thus, it deserves a formidable marketing strategy. And video marketing can be your passage to growth in sales over time instead of just getting some one-time customers.

Roxanne Panibio is a PR Outreach Specialist at VEED.IO. She's an avid reader, mostly found with a book in her hand. When not reading, she enjoys watching crime mystery movies to satisfy her inner detective.

By Cassandra Rosas, Guest Blogger - The British writer Graham Greene once wrote, “Sometimes I wonder how all those who do not write, compose, or paint can manage to escape the madness, melancholia, the panic and fear which is inherent in a human situation.” For many, art is a form of therapy, but it can also be a source of income or simply an enjoyable hobby. Having a place of one’s own to create art is a convenience that can enhance the creation process. By setting up a home art studio or art room, you can carve out space for working on your art projects and for safely storing your art supplies while ensuring they’re accessible when you need them. Here, we’ll explore how to create an art room at home so you can more easily channel your creativity into completed art projects.

How to Set Up an Art Room at Home

Depending on the size of your home, you may or may not find it challenging to assign space for your home art room. In fact, you may not have a spare room you’re able to devote to the creation of your art studio. That’s okay, as many artists have improvised and created unique art studios in even relatively small spaces by sectioning off part of a room or transforming a niche into a place for making art. Here are some key considerations to keep in mind as you plan your art studios and avoid design mistakes:

Budget

How much are you willing to spend to create your home art room? Establishing a budget will enable you to make a working plan for building your home art studio. Designing a functional space for your work may require some investment. Consider your studio’s needs and whether or not you can fulfill them with existing or new resources. Typically, your studio will need:

  • Good lighting
  • Ventilation
  • Sink
  • Cabinets or shelves for supplies
  • Workspace
  • Floor protection

You may already have some of these elements on hand or can repurpose items inexpensively to suit your project. However, creating a budget will help you plan for each aspect of your studio and its needs.

Lighting

Good lighting is typically a critical element of any art studio. Whether you work with oil paint, watercolors, clay, or some other medium, you need to have the best lighting possible to see what you’re doing. If you can site your studio near a sunny window that will allow for good natural light during the day, but your space may not have window access. According to the Artists Network, art studio lighting should have a balance of cool and warm light. Try to install bulbs that have a color-rendering index (CRI) of 80-100, as these bulbs will provide vibrant lighting that is ideal for mimicking natural light.

Additionally, you may also require spotlights for working in detail. Overhead lighting and table-top fixtures will allow you to light up your art room brightly. You may also want to invest in good photography lighting if you want to photograph your work to showcase or sell online.

Ventilation

If you work with paints and associated art supplies like paint thinners and cleaners, you’ll need to be mindful of ventilation. If you wood carve or grind materials, you should also keep your space well ventilated. Depending on the chemicals and materials you are involved with, a ceiling fan and open window may simply not be enough to create a healthy environment for creating art.

One method that artists often use at home is to purchase an industrial fan from a home improvement center. According to Professional Artist Magazine, “the fan pumping in fresh air will be behind the artist, blowing fumes away from the artist’s face and toward the fan exhausting the air outside in order to create a continuous stream of clean air for the artist to breathe in.”

Another ventilation method is to invest in installing local exhaust ventilation, which is a superior option, particularly for controlling semi-toxic or highly toxic fumes. This type of exhaust system, placed above your workspace, will remove fumes and tiny particles through ducts, blowing it through filters before it’s released outdoors.

If you grind materials or work with dust-producing mediums, an exhaust system is more conducive to health safety. A professional exhaust ventilation system is recommended for many types of art, including photograph development, woodworking, silkscreen painting, welding, spray painting, and acid etching.

Sink and Water

Although you can transport your paintbrushes or other supplies to a utility sink in your home, having a sink and faucet in your art studio is a decided convenience. You might even consider siting your art studio near a utility sink that you share with your laundry space. If you’re designing your art space outside of your home in your garage or shed, you can purchase a portable sink that you can attach to an outdoor spigot.

Privacy

Privacy may or may not be a priority for you as you design your home art studio. However, you should consider some type of barrier simply to protect your projects in the event you have company. If your studio is in an open space rather than enclosed by its own four walls and door, you can create privacy by installing draperies, floor-to-ceiling shelving units, or half walls to protect your workspace.

Floor Protection

Regardless of the medium you use, you are likely to need floor protection. If you work with paint, you might choose inexpensive paint tarps. On the other hand, you can also protect your permanent flooring by installing vinyl sheets (without adhesive) atop your existing floor. Vinyl is easy to clean, and because it’s relatively cheap ($25 for a roll of 9’ x 15’ vinyl flooring), you can replace it easily every few years if you choose to.

Work Space

Designing your workspace is of paramount importance. Consider the type of workbench or other apparatus you’ll need to do your creating. If you paint and work on an easel, you’ll probably want to have a cart or table nearby to accommodate your supplies. Your space should be comfortable, well-lit, and stable to reduce the risk for spills.

Where to Set Up Your Home Art Studio

As you view your home, you may have more than one option for creating your art studio. Which is best? Keep in mind some of the considerations we discussed above, such as lighting, ventilation, and access to a sink. These may help you choose the ideal site for your art space. Some spaces you can consider for installing your home art studio include:

 

  • Spare room
  • Corner of a room (i.e., corner of the family room or laundry room)
  • Shed
  • Space under stairs
  • Garage
  • Patio
  • Sunroom
  • Attic
  • Basement
  • Screened porch

Required Art Materials

If you paint or draw, you’ll need a wide range of materials for creating art along with appropriate space to store them. Oil painting at home or sculpting at home involves many types of supplies. If you make art using different mediums, be sure to consider how to best store your supplies, so they’re well protected. Generally, if you paint or draw, you should plan to supply your studio with:

  • Canvases of various sizes
  • Oil paint
  • Watercolor paints
  • Various types of paper
  • Graphite pencils
  • Artist pallet
  • Primer
  • Assorted jars/containers
  • Paintbrushes (various types)
  • Paint extender
  • Exacto knives
  • Drying racks

Depending on the type of art you create, you may need many items to supply your studio. If your studio is a family space for art, you can use this link to help you supply it. It includes the most commonly needed supplies for elementary students, middle school students, high school students, and adults.

Maintaining Your Home Art Room

Keeping your art room tidy requires some specialized knowledge about how to clean paintbrushes or other items that you work with. Having access to a sink and faucet will help. You may need to handle many of your supplies with special care to clean up after projects. Be sure that you know which items require specialized discarding. You may, for instance, have to drop off old paint somewhere in town or your city to dispose of it properly, and check if any of the disposed materials can be recycled, if that is the case, take them to your nearest recycling center, this will help reduce your carbon footprint. Try to set aside an area of your studio where you can stow your cleaning supplies and materials to be discarded.

A home art studio can afford you the ideal space for painting, drawing, sculpting, or creating other art types. Creating art or crafting is a great way to de-stress, so you don’t have to be a professional artist to design a home art room—you just have to enjoy making art. Use these tips to create a home art studio that’s ideal for you.

Cassandra Rosas is a content writer at Porch.com. She is passionate about art, painting, sculpting, health and wellbeing, reading, writing, and music. 

 

By Rodney Laws, Guest Blogger - Every industry was affected heavily by the outbreak of COVID-19, and art is certainly no exception. So much of the art world has typically revolved around in-person demonstrations and sales. Museums and galleries have always worked through bringing in foot traffic, with money made through selling entrance tickets, refreshments, and gift-shop items. Then there are street performers (caricaturists, for instance) who have always made money through tips.

At the moment, the continued need for social distancing (along with the lingering fears concerning travel) means that even those places that can afford to open are finding it hard to attract interest. The artists, though, do have options, and they have drawn upon them (no pun intended) to keep afloat during the past year. By operating online, they can still make money doing what they love.

Trying to succeed exclusively online as an artist presents a very different challenge, though. The tactics required for reaching the right people (and ultimately prospective clients) are largely distinct. In this post, we’re going to look at four solid strategies an artist can use to grow their brand and attract some interest online. Let’s get started.

Use a combination portfolio and store

Taking client work is often the typical way of making a living as an artist, since you have clear creative direction and set terms. It is simply a matter of receiving and fulfilling a brief: you don’t need to worry about the commercial viability of what you are producing. But that doesn’t mean that should be the only way in which you make money. The more routes you have to profit, the more stable your financial situation can become.

Due to this, it is a great idea to build an ecommerce store that’s also your portfolio. You don’t even need web-design skills to create such a store these days. If you already have an art blog in WordPress (the platform that dominates blogging), you can install a free plugin called WooCommerce (take a look at this WooCommerce review) and start selling products.

Whenever you make a sale, promote it through the blog side of the store: this will reinforce your value as an artist in the eyes of prospective clients. In addition, whenever you pick up a notable client, add their testimonial to your store homepage: this will reassure potential buyers that you’re truly as good as they think you are. It’s a win-win situation.

Get into the habit of asking for referrals

You can’t add testimonials to your store if you don’t have any testimonials, and they don’t tend to appear spontaneously. If you don’t ask for them, you won’t get them — so get into the habit of asking for them. Do this carefully, of course: don’t bug people, come across as desperate, or push them to shower you with more praise than they think you deserve. Just ask politely.

It is a good idea to fold the feedback-collection process into your general client-handling sequence. When you’re wrapping up a project and ensuring that all the details have been handled, you can have an automated email go out to provide a survey (HubSpot has some good tips on this process). You can even throw in some kind of basic incentive to prompt a reply: 10% off their next commission and/or purchase, for instance.

Share your process on social media

People who don’t understand what goes into art can easily end up undervaluing it. You are likely familiar with the common effort to “pay” artists in “exposure”. It is commonplace to joke about at times, but it is a sad indication of how little people understand the difficulty of producing high-quality art. They assume (for some reason) that most artists live frivolous lives of luxury — and those who don’t, well, they should just be grateful to get some attention, right?

To help people accept the complexities of what you do, and show just how good you are, you should combine your blogging efforts with social media comments concerning your process. You don’t need to engage with social media in general, just offer some commentary on how long certain pieces of art take you, sharing progress on art you are currently working on, the decisions you need to make along the way, the obstacles you need to overcome, etc.

In addition, when you have a piece you are particularly proud of, you should enter it into some online competitions, both through social media and other sites. It won’t cost much, and the risk is minimal: if you don’t win, it won’t matter, but it will give you something you can talk about it through social media and get even more attention.

Join a forum of like-minded artists

The best artists tend to support one another because they know that great art should be appreciated and supported and the internet is full of fantastic communities that can help you promote your services. This is something that can go unnoticed due to the assumption that artists will all be hyper-competitive, eager to undermine one another. Not so.

In truth, there is plenty of demand for art, and those who produce it often end up spending some of their money on commissioning it as well. Artists can collaborate on pieces through which they can all profit, and expand their audiences through building professional associations. You also need to remember that great artists never stop learning. However much you’ll learn from your new community, the existing members will learn just as much from you.

And when someone out there expresses interest for art in the exact style that you’ve mastered, you’ll find that other artists will often point them in the right direction, knowing that you’ll do the same for them in return. Put your trust in community spirit. You won’t regret it.

Rodney Laws is an ecommerce expert with over a decade of experience in building online businesses. Check out his reviews on EcommercePlatforms.io and you’ll find practical tips that you can use to build the best online store for your business. Connect with him on Twitter @EcomPlatformsio.

by Frank Hamilton, Guest Blogger - Over the years, the popularity of social media has skyrocketed, and the influence it has on shaping perceptions and habits can no longer be denied.

Social media marketing for artists has become an essential aspect of their online marketing strategy, which they use to reach a wider audience and generate more sales.

In this article, we will be showing you how to write social media posts that will help sell your art.

 

 

1. Use The 3 W’s In Drafting Your Post

You have probably heard that content is king, but content without a substantial purpose is just a waste of time. To create excellent content, you must first ask the following questions:

    1. Why am I creating this content?
    2. What problem will it solve?
    3. Who will it be useful to?

These questions are called the three W’s. Your social posts should have a clear objective, and that objective should be clearly stated. This is because when your intended audience sees the content, it has to be something they will find beneficial.

2. Apply the KISS Principle

Another tip on how to use social media to sell art is to use the KISS principle. KISS stands for Keep It Simple Stupid. Keeping it simple is not all about the post being short. While you may hear people say that the shorter the content, the better, a recent BBC Study debunked this claim as a myth. Instead, we advise that you keep your social post simple to understand.

3. Tell A Story With Your Post

Storytelling is a very effective social media marketing tool for promoting artists and their work. Creating social posts that tell stories is a fun and engaging way to sell artwork. Studies show that storytelling as a marketing tool can boost your post-conversion rate.

Here are some tips in using storytelling in social media marketing for artists:

    1. Tell your target audience the artist’s inspiration behind the artwork.
    2. Describe the theme behind the artwork, what the artist experienced while creating it, and the emotions driving the artwork.
    3. Make use of social constructs, or things your audience are currently talking about and use them to weave a story around your artwork.

4. Use Words that Evoke Emotions in Your Potential Buyers

The best salesmen know that making sales is not only about selling a product; it is about selling a feeling/emotion. This knowledge is even more critical in sales of art. Therefore, when creating social posts to sell your art, infuse strong emotional words in your copy that will resonate with your target buyer.

5. Understand The Difference Between "Active" and "Passive" Voice

In thinking of how to use social media to sell art, you need to think of engagement and nothing is more engaging than using active voice in your social posts. For example, use “Tom painted the entire portrait …” as opposed to “The entire portrait was painted by Tom”.

There are several advantages of using an active voice over a passive voice, and they include:

    1. The ability to use fewer words to convey a message
    2. Makes the text more understandable for people
    3. The sentences become less confusing for audiences who are not native English speakers/readers
    4. Produces a stronger connection to an audience

6. Always Use CTA

If you are new to social media marketing, CTA, which stands for Call To Action is an action trigger that you infuse into your post, which will ask, tell, and remind your readers to take a specific action. For example, for a post with the main focus of selling one of your artworks, your CTA could be “click the link in our bio to purchase this piece.’

7. Make Use Of Hashtags

Using hashtags ensures that your post gets a broader reach. This is vital because when you spend a lot of time creating a post, you want to ensure it reaches a broader audience. Therefore, using hashtags will help give you this result. Think of hashtags as keywords for social media. They help people searching for what you are offering to find you easily.

A few tips on using hashtags:

    1. Use brand hashtags to increase your brand recognition and visibility
    2. Make use of hashtags that are relevant to your artwork, brand, and the story behind the artwork
    3. If you are just starting on a social media platform, choose hashtags with profile use from 15k - 50k; this will give you wider visibility as opposed to using hashtags with 3 million profile uses.

Conclusion

Implementing these few tips in your next social post should give you your desired result of reach, engagement, and sales conversion on your artwork. However, if you need assistance there are several websites such as Online Writers Rating, which provide custom writing services. These types of sites are perfect for finding professionals who have experience in writing social media posts that sell.

Frank Hamilton is a blogger and translator from Manchester. He is a professional writing expert in such topics as blogging, digital marketing and self-education. He also loves traveling and speaks Spanish, French, German and English.

by Rodney Laws, Guest Blogger - Global e-retail sales totalled $2.8 trillion in 2018, with most of that money spent via online stores. The economics behind online selling is so powerful that even industries that have traditionally made most of their sales face-to-face via physical stores cannot afford to ignore the appeal.

Although many artists make a living from selling their work in galleries, there are so many benefits to selling art online that make opening an online store a serious consideration.

From being less expensive than selling your artwork in a gallery to providing a place for you to exhibit every piece of art you make, read on for three powerful reasons why you should sell your art online.

1. It is less expensive to sell your art online than in a gallery

It is really simple – the purpose of an online store is to sell things (the hint is in the name), so the most obvious way artists can benefit from opening one is to sell their art. But it is not just that an online store makes it easier to sell, it is also less expensive than selling your artwork in a gallery.

Although “bricks and mortar” galleries always have and will serve an important purpose in the art market, they charge a commission for letting you sell your art in their premises. This is even true of places like cafes, restaurants, bars, and pubs. You may also need to pay a rental fee to secure a residency. This is not the case for artists who well their work via their online stores.

The only fee you need to sell your art on an online store is a monthly subscription fee. WooCommerce, Magento, Shopify are all popular store builders and how much you pay depends on which provider you choose. For instance, if you create an online store with Shopify, you will pay a flat monthly fee of $29. This means that instead of paying a commission to a gallery, you can make one payment a month and keep all the proceeds from your sales.

2. It is easier for people to find & buy your artwork when it is online

One of the major upsides of selling your art in a gallery is that you can lean on its reputation and location to increase the chances of people buying it. But the downside of using a gallery is that people have to travel to it to buy your artwork. Selling your artwork online makes it easier for people, worldwide, to find it and buy it.

Online stores are designed to make it simple for people to find them. How? By being made with an eye on keeping Google and the other search engines happy.

Online stores do this by coming with their own hosting services, ensuring the site runs faster and increasing the chances of it ranking well on Google.

They also come with built-in SEO optimization features. What does this mean? That your online store will give you a preview of how all the pages for selling your artwork appear in search results. This allows you to make sure that all the information is correctly displayed, making it easier for Google to put your artwork in the correct search results and simpler for your customers to find it.

You can take this a step further by adding an SEO plugin or app to your online store. One of the best you can opt for is Yoast. This is perfect for artists because it gives you the ability to optimize your images (among many other facets of your online store). This will improve the chances of your art ranking well in search engines and being found by potential customers.

3. You can exhibit & market every single piece of art you make

While the main reason for you to open an online store is to sell your artwork, that’s far from the only benefit you get. By launching an online store you are able to exhibit and market every piece of art that you make.

One of the brilliant features of an online store is that they often come with in-built marketing facilities. Once you have added pages to exhibit each of your art pieces, you can create a marketing campaign to let people know about them. Some of the built-in marketing features you can expect from your online store include:

 

  • Facebook ads to build your audience
  • Facebook ads to retarget your existing customers
  • Email marketing
  • SMS marketing
  • Snapchat story ads
  • Google Smart Shopping campaigns
  • Microsoft Shopping campaigns

While the use of these features is free, you will need to pay for your ad campaigns. However, you can often increase your budget gradually so you do not need to pay more than you can afford.

Your online store will also come with a range of free apps or plugins that you can download. These give you an even greater range of marketing options, allowing you to reach more people and to do so in the ways that are most likely to catch their attention.

One great example of a plugin you can add to your online store to help your marketing efforts is Mailchimp. It is renowned as the finest email-marketing tool on the market and the free version comes with a huge range of features you can experiment using without any investment.

While I have picked three of the most powerful benefits that artists can get from opening an online store, they are far from the only ones.

There is also the fact you can use customer data to create more engaging artwork, and that they are more environmentally friendly than a “bricks and mortar” gallery.

However, that does not mean you should take everything to do with your art online. You can connect with fans of your work by using in-person experiences, such as participating in art competitions and exhibitions (both online and offline), placing an advert at an art market and opening-up your studio to the public.

Recommended reading: 10 of the Best Sales Tips for Successful Artists

Also, check out this great YouTube video for some tips on how you can build an online store and then start to reap the benefits of selling on yours.

Rodney Laws is an ecommerce expert with over a decade of experience in building online businesses. Check out his reviews on EcommercePlatforms.io and you’ll find practical tips that you can use to build the best online store for your business. Connect with him on Twitter @EcomPlatformsio.

By Diana Nadim, Guest Blogger - A blog is a great way for all you creatives out there to show your talent to the world. You have an opportunity to show off your artwork, make your art available to a wider audience, share interesting information, and engage with your readers.

With these tips, you can approach the blogging process like a real pro. So, let’s get started!

Keep the topics relevant

The reader who comes across an art blog will expect exactly that – topics about art. Make the topics enjoyable by choosing different topics that revolve around the world of art. Giving readers different insights and keeping the topics relevant is what you should aim for.

Think about writing about your art, explaining your techniques, informing readers of important news in the world of art. Don’t forget to mention credible resources where you found all the info.

Use eye-catching titles

Blog titles are the ones that need to attract the readers and present your blog as worthy of their time. The best titles are relevant to the content and evoke curiosity. Just think about what you would click on if you were browsing for some interesting blog posts.

You can use headline generators by Sumo or Hubspot if you can't think of anything catchy. By providing you some choices, headline generators will help you get inspired. 

Be consistent

Consistency is the key to success! That is applicable for any type of project and your art blog is no exception.

Publish your posts regularly. You don’t want your readers to forget about you after one post.

“Regular posts keep the flow of your blog. It shows passion, dedication, and true interest in what you are doing. It’s as simple as that,” says Marie Fincher, the head of the content department at Trust My Paper.

Add some depth

Plain and generic content won't be entertaining for the mass audience. You need to give life to your writing. The key is to provide some variety and be as authentic as you can be. 

What you can do is to include some examples whenever they can help readers to understand what you are trying to explain.  You can also engage in some storytelling and include fun and interesting personal stories in your journey as a writer. Let’s say that one of your pieces was inspired by your trip to Cuba; share that story with your readers! 

Adding a personal story from time to time can add that special spark your content. 

What to do when writing is not your strongest side?

Even though the focus of your blog and posts will be about the artwork, how you write about it is very important. The way you describe your art can either draw readers in or push them away.

When you focus on composing high-quality content, you will present yourself as a true expert.

It is understandable if writing may not be one of your talents. In that case, you can turn to these writing and editing tools to perfect your posts.

    1. PeoplePerHour and UpWork– Both of these services can connect you with excellent writers who will help you with creating the content that you want.
    2. ProWritingAid– Use to check how readable, grammatically correct and non-spammy your content is. But don’t take everything for granted. The app is not friendly with complex phrases and expressions. Sometimes, it might suggest over-simplifying your content, which is not always beneficial.
    3. Grammarly and Hemingway Editor – For a quick fix and final check before you publish, use these online proofreading tools. Besides marking all your errors and giving suggestions on how to change them, it will also check your content’s readability. 

Promote your blog

What is the point of investing your time and effort into creating something beautiful if no one can find it? If you don’t actively promote your blog and invite readers to join your community. The easiest way is to use social media accounts. Share the word about your blog and let others share your blog. 

Get to work!

Reading about useful tips for your art blog isn’t enough. You need to put these tips to work as soon as possible if you want to see results. Besides everything that we mentioned, keep in mind that a blog is your place to express yourself and build a relationship with your readers. 

 

Diana Nadim is a writer and editor who has a Master’s degree in Marketing. She combines her passion for writing with her interest in research and creates thought-provoking content in various fields.  In addition to running her own 3to5Marketing blog, Diana works as a contributor writer for IsAccurate and provides editing services for BestEssayEducation and WoWGrade. What inspires her the most in her writing is traveling and meeting new people. Follow her on Twitter.  

By Aletta de Wal, Guest Blogger - “Can’t I just hire an agent who will sell whatever I paint and handle the negotiations, details, and paperwork?”  In a word, no.

You are always in charge of your art business so you can hire anyone you want to but you, not they, are ultimately responsible for your art sales results.

There are people who can provide help for artists who want to sell their work and collectors who want to buy art, but they do not “take over,” nor should you want them to do so. Some of their services overlap but most have special talents and distinct specialties. Do your research on the person before you make the first contact to find out if they would be a good fit for you.

To assemble your dream sales team, begin by building a stellar career that indicates that you and your work are worth promoting. You cannot usually “hire” arts professionals; if they notice you enough, they make “take you on.” After all, they only make money if you have saleable art that people want to buy.

Titles can be confusing so here is a brief description of several different types of art sales professionals, as well as explanations of how they typically work and for whom.

Art Advisors

Art advisors, also known as art consultants or art appraisers have in-depth knowledge of art, art history, and the art world.

Corporate Art Consultants

Some art consultants purchase or lease art for government departments, financial institutions, healthcare facilities and other business organizations in the public and private sectors. 

Art Curators

Art curators advise private collectors, museums and sometimes galleries on acquisitions and loans of art. Art curators are similar to art advisors, but (like art appraisers) tend to have formal training and longer résumés.

NoteArt Advisors, Corporate Art Consultants, and Art Curators perform services for art collectors, corporate client, collectors, dealers and museum clients, not for artists, but they are always looking for artists and art that might fit their client base.

Art Licensing Agents

Art licensing agents represent artists whose work is leased by manufacturers for use on products. Art licensing agents may do some or all of the following tasks:

Select work that is appropriate for licensing.

Identify the appropriate retail channels.

Create a sales and marketing plan to promote the artwork.

Promote the art of their contacts in the market.

Negotiate licensing contracts and royalty payments.

Administer contracts for licenses.

Keep up to date on current licensing trends and themes.

Artist Representatives

Artist representatives are private dealers who represent artists (similar to how a music agent would represent a popular singer) by creating opportunities to sell artwork in exchange for a commission from the artist for each sale.

Artist representatives provide the following services for their artist clients and collector base:

Promote the artist to individual collectors and set up meetings where the artist can meet their collectors.

Advise collectors on the suitability of the artist’s work for their collection and on the value (and potential value) of the artist’s work.

Arrange and produce exhibits for the artist.

Work with the artist to place their art in galleries and museums.

Develop relationships with other art professionals, gallery managers, and owners, and use these relationships to promote the artist.

Work with big names in the art industry to sponsor and hold significant events.

Advise the artist on public relations, coordinate public relations for events and ensure that the artist participates in public relations as part of their marketing strategy.

Provide marketing services for the artist, issuing press releases or writing about the artist and their work.

Arrange promotional support and put together promotional materials that feature the artist and their work.

Gallery Dealers

Gallery dealers are retailers who present quality works of art while guaranteeing its authenticity and archival quality. Dealers cultivate collections usually for a particular type of art. Their connections and relationships are as important as the art they collect. Dealers vary widely in how active a role they take in promoting individual artists and helping to develop their careers.

Gallery dealers and their staff provide the following services to their collector clients:

Share their expert knowledge with collectors.

Exhibit and store an inventory of specific artists or art periods.

Seek out and exhibit the work of artists whose art fits a specific niche audience.

Use a fixed exhibit space or a “pop up” temporary space to demonstrate their expertise and exhibit their art inventory in exchange for a commission percentage of each sale (typically 50%).

Promote selected artists’ work in order to attract new collectors to the gallery and increase sales.

Art Agents and Retailers

Be careful of offers to represent your work for a fee. There are many enterprising “vanity representatives” who charge an upfront fee for exhibits, online galleries and collector publications. This is certainly a valid retail business model but is not always guided by an experienced art professional. The value you receive from such an agreement may vary, but remember that most legitimate art professionals make their money through commissions on work sold, not shown.

And, while it is sometimes difficult to hold back (especially when you are enthusiastic about building your art career) next develop a relationship and get to know people you’d like to work with on a personal basis.

"If an artist is really ambitious, they have to ask themselves 'What is going to make me stand out?' The answer is always the same: great work.

The Internet hasn't changed everything. To have a real career as an artist you still need to find your way into the very intense hierarchy of the art world, and critics, curators, and collectors are still the gatekeepers of that world. They are going to find you if your work is outstanding.”

~John Seed, art explainer

So, show up at their events, but do not approach them as an artist who wants representation or introductions to their clients. Be part of the audience so you can understand whom they serve and whether their audience would be a fit for your art.

[1] This article “Your Dream Art Sales Team” expands content published with permission from “My Real Job is Being An Artist.” http://www.artistcareertraining.com/realjobartist

Aletta de Wal is the author of “My Real Job is Being an Artist”, she is a successful Artist Advisor and a Certified Visual Coach.  Aletta de Wal inspires fine artists to make a better living making art in any economy.

Aletta works with part-time, emerging and full-time artists who are serious about a career in fine arts. Aletta makes make art marketing easier and the business of art simpler. Equal parts artist, educator, and entrepreneur, Aletta has worked with over 4000 artists in groups and 400+ individually.

Through her coaching, seminars, and books, artists in the vibrant online community learn to be focused, organized and confident in all art business matters.  Her clients agree that she inspires them to do the work to be successful, provides the detail to take specific action and supports them through the ups and downs of life as a working artist. Her website is www.comistcareertraining.com

 

By YoungMi, Guest Blogger - Last year it was said that evenings from 7:00 to 9:00 pm was the best time for artists to post on Instagram.

In 2018, it seems that lunchtime from 12:00-1:45 pm is their best time to post on Instagram, followed by evenings from 7:00 to 9:00 pm.

But theories do not mean those are the best times to post for YOU!

Because every Instagram account has a unique audience, in different time zones, so it is important to determine what your individual best time to post on Instagram is.

When is the Best Time for Artists to Post on Instagram?

If you want to beat the Instagram algorithm in 2018, scheduling Instagram posts for when the majority of your followers are online is super important.

Not only does the algorithm care about how much engagement your Instagram post gets, it also cares about how quickly you get that engagement.

If you post at a time when most of your followers are online, you give yourself a better chance of being shown to your audience - quickly!

If your post gets a lot of likes and comments shortly after it's posted, this signals to Instagram that your Instagram post is quality content, and the algorithm will then show your post to even more of your followers!

By finding out your personalized best time to post on Instagram, you can hack the algorithm to increase your reach and get more likes and followers.

So how do you find out what is your own best time to post on Instagram in 2018?

Here are some general rules to follow about the best time to post on Instagram:

  • If you have a business account, check your followers' cities and countries, plus have a look at the Instagram suggestions of the time and day peak.
  • Post for your most active time zone: you may be located in Hong Kong, but if most of your followers are in London, you should be posting with the GMT time zone in mind.
  • If you have followers in two locations like New York City and Paris, you may find that posting at "odd" times in your time zone (like 3:00 pm) actually perform well for you, because it's 9:00 am in New York City and 3:00 pm in Paris.
  • Post more during off-work hours instead of during the day: generally, the best times to post on Instagram are lunchtime (11:00 am to 1:00 pm) and evenings (7:00 to 9:00 pm).

Instead of posting when you think, plan your Instagram posts

Save the important posts for weekdays: The differences are slight, but average Instagram engagement does shift depending on the day. According to my own research, Tuesdays and Thursdays tend to drive the most engagement, while Sundays drive the least.

Other Ways to Calculate Your Best Time to Post on Instagram

If you don't want to pay for a software or app to find out your best times to post on Instagram, you can also calculate them yourself manually.

Experiment with Posting Times and Measure your Progress

If you'd rather crunch the numbers yourself, you can create a spreadsheet to track how much engagement you receive when you post at different times on different days.

Start by picking five different times throughout the week.

For example, if you notice that your followers are most active between 5:00 and 9:00 pm, schedule your posts to appear at 5:00, 6:00, 7:00, 8:00, and 9:00 pm.

In your spreadsheet, track how many likes and comments each post receives, along with the date and time that you posted them.

The following week, switch the timing of your posts for each day. For example, if you posted at 5:00 pm on Monday in week 1, post at 6:00 pm during week 2.

It might take a few weeks, but you can use this information to help you choose the best days to share to specific networks based on your own audience, along with the times that work best for getting traffic on those specific days.

How to Schedule for Your Best Time to Post to Instagram?

Now that you know when your Instagram audience is most active, and how to drive the most engagement based on your audience's activity, the last step is to schedule your Instagram posts for your own best times to post on Instagram.

Regularity

By preparing your planning, you will be able to consistently have content going out at your best times to post on Instagram. Therefore, you will optimize your profile and attract new followers and engage with your current ones.

To be noted that some social media software can now auto-publish on Instagram. And they can even post at the best optimal time on your behalf.

You just have to select your posting times once, and then when you queue up your Instagram posts they will automatically be scheduled for your best times to post on Instagram.

And of course, if you use already a few automated publishing software, there is an app to help you more like "WhentoPost" or "Later", Hootsuite, Tailwind, and so forth. The costs of these platforms are between £3.99 and £ 39.

About the Author: YoungMi is the owner of The House of The Artists and since 2015, YoungMi has helped hundreds of artists, galleries, and art fairs to reach their digital marketing objectives.

Adding to her MA Marketing degree, she also studied Art Business & Management at Birkbeck University in London and at the Sotheby's Institute of Arts in New York.

YoungMi is based in London, and she speaks both English and French. – Her website is www.thehouseoftheartists.com/ This article post was originally published on The House of The Artists website: www.thehouseoftheartists.com/l/when-is-the-best-time-to-post-on-instagram

 

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