We have all done it. In our rush to post our art to our art websites, we upload the image of our art without optimizing that image, in order to help search engines to find and index that art. Why is this important to an artist? If you want to attract more visitors to your art website, it is essential that your art images be optimized for any of the most important search engines such as Google, Bing, and AOL.
How can an artist optimize their images for search engines? First, an artist should always label their image file names with a keyword rich title. Let us assume that we love to paint different trees. Our website contains images of trees and we want the world to discover our website and our paintings of trees. How can we upload and label our image files properly in order to be found by the search engines? An image file name should be as descriptive of the image as possible. A file name of DSC_00254 will be ignored when indexed but the file name Watercolor-Florida-Palm-Tree will be indexed, as it contains descriptive searchable keywords.
In addition to the file name being searchable, all images should also have searchable titles. A searchable title would contain a short description and incorporate using keywords in the title. An example would be Oak-Tree-Leaves, rather than Tree-DSC_00254.
Any uploaded images should also contain a description of the image or what is known as “Alt Attribute” or “Alt Text”. Since a search engine cannot “see” an image they need a reference device which describes to them exactly what the image is. This is known as an Alt Text or Alt Attribute and it provides to the search engines with important information when they crawl your website and index that image. Therefore, an Alt Attribute should be crafted with care, be brief and contain a keyword rich title and description of the image. For example, an alt attribute of Tree is better than DSC_00254. An alt attribute of Maple-Tree is better than Tree. An alt attribute of Old-Maple-Tree is better than Maple-Tree.
Other things that you should be aware of and which will enhance your chances of having your image indexed, is that any of the text on the page that the image appears should be related to that image. It is extremely helpful if the text also has some of the same keywords that the image title and image description contains. Any links on that page should also be related in some form to the image as well.
Finally, if possible, if the actual image contains a link to another page related to that image then the rank for that image will be much higher than a non-linked image.
Try the above suggestions and when taken together and incorporated when posting images to your art website, the chances of your art being discovered increases dramatically. Also, if images that are already posted on your website are not described, named and titled properly, go back and take some time to bring your images up to date. By accomplishing this, you are doing one more thing that most artists are not doing when it comes to marketing their art and increasing the number of visitors to their website.