Defining the target audience for your art products is only half of the work with this core element of marketing. You must also use the information you gather about your target audience strategically to fuel connections and drive sales.
There’s a lot of data about your target audience that you can use to your advantage in your marketing content and campaigns. Generational and demographic-based information, in particular, can significantly influence what you create marketing-wise.
Let’s dive into marketing strategies that artists use to connect with individuals of varying demographics and generations.
You’ll likely have multiple generations in your target audience or one that makes up the majority.
Each generation has unique qualities that, if accounted for, can help you create marketing content that resonates with so many of the individuals in your target audience.
For instance, let’s say you’re marketing to a primarily Gen Z audience. Gen Zers are especially fond of social media and user-generated content (UGC). On average, they spent 3 hours a day on social media platforms in 2021.
With this in mind, social media and soliciting video and other reviews from customers to turn into UGC should be a core part of your marketing strategy.
Here are a few other things to consider when marketing to the following generations:
Demographics are characteristics and statistics within a given population. Gender, age, marital status, and occupation are among the most common demographic data points marketers consider for a target audience.
The way you market to your target audience is highly dependent on their demographic information. Or, at least, it should be. Here’s how to make certain demographic information work for you in your marketing:
Whether you want to speak to a specific generation or cater to a particular demographic in your target audience, effectively marketing to them depends largely on your ability to create community-focused content.
Brightspot defines community-focused content as “the practice of creating content focused on and for a specific community, whether that community is based on geography, background, interest areas or other demographics.”
In other words, you create content with your specific target audience’s needs, desires, and behaviors in mind at all times. You’ll attract a lot more people to your art business if you know who you’re targeting and the kind of content they like the most, and actually create it.
Of course, it’s important to leverage as much target audience information as possible when creating your overarching marketing strategy, individual campaigns, and pieces of marketing content. The generation they’re in and their demographic data give unique insights into people that make marketing success that much more attainable.
Katie Brenneman is a passionate writer specializing in in a variety of content. You can follow Katie on her on Twitter.
Many artists create because it’s their passion, and they love their work. However, there comes a time when the reality of paying bills and sustaining a comfortable life sets in.
While many artists pick up full-time jobs to cover their expenses, others are intrigued by the idea of turning their art into a business. If you’re the latter, a shift in mindset and an intense focus on marketing is necessary to make a lucrative business out of your work.
These three strategies can help you think like an entrepreneur and market your art effectively.
Understand What It Takes To Succeed
Your mindset is critical if you want to market your art successfully. When you decide to go from creating art for pleasure to making it for profit, it’s no longer always about what you like, want, or need. Instead, it becomes primarily about what potential buyers want, like, and need.
Educate yourself on the following as well:
Understanding what it takes to succeed online, in particular, is incredibly important as well.
Traditional marketing strategies are helpful. However, the business world is becoming increasingly digital. Knowing how to market, connect with customers, and run your business online is the only way to ensure you don’t get left behind. Start by studying the ever-changing nature of the digital world, the behavior of digital natives, and the importance of flexibility while marketing your art.
Understanding what success takes will help you think more like a business owner. It’ll also help you approach marketing with intent and strategy.
Lean Into Digital Marketing
As mentioned above, the world is becoming more digitally focused. This means digital marketing is a must. Without it, you won’t have as broad a reach, nor will you have as many opportunities to boost brand recognition and awareness.
Educate yourself on the basics of digital marketing first. After that, create a detailed digital marketing strategy. Include the following details:
Ultimately, your digital marketing channels should work together to give potential customers and fans a cohesive experience with your brand. It’s also essential to network relentlessly on your digital marketing channels and pursue other networking opportunities.
Network Relentlessly
Digital marketing can get any artist’s foot in the door, but networking can take you a step further. Genuine relationships with successful people in the industry can help strengthen your reputation as an artist and get the right eyes on your work.
Social media marketing is a tried-and-true strategy for artists and small businesses with a tight marketing budget. You can consistently post original content and take advantage of user-generated content from those who’ve purchased your art.
More importantly, social media is beneficial for not only increased traffic to your art website but also for networking. You can connect with other artists and partner with them to promote your work. You can join groups on these platforms and share your online portfolio, advice, and thoughts. You can spark and contribute to meaningful conversations with thought leaders, experts, and entrepreneurs in the art world.
Networking can also happen through crowdsourcing. Crowdsourcing for any business involves getting feedback, work, or information from a large group. You can ask for feedback on works-in-progress and marketing content, opening up the opportunity to connect with fans and potential buyers.
Get into crowdfunding, as well, and it’s a win-win. You get your name and art out there while raising funds to put back into marketing or another aspect of your business.
Networking can get you and your business into doors that talent alone can’t. So, don’t neglect its importance.
Conclusion
To market your art as a company would, you must first shift your mindset to mirror an executive's. Then, lean into digital marketing and network relentlessly to turn your passion for art into a profitable business.
Katie Brenneman is a passionate writer specializing in lifestyle, mental health, education, and fitness-related content. When she isn't writing, you can find her with her nose buried in a book or hiking with her dog, Charlie. To connect with Katie, you can follow her on Twitter.
If you are an emerging artist, you should think of creating a personal website along with profiles on social media platforms. This is very important as online presence is highly recommended if not obligatory for business, art, and sports. To present your art website to the masses, you have to promote and optimize it for search engines. This article explains how you can boost your website ranking and provides more details on backlinks as the most powerful method to achieve that.
Art website: first steps
Before bringing the website to the top of searches, you should create a stable base for it. It is necessary to select a reliable site builder and assign a suitable domain name to your art online platform. This sets up a decent base for future optimization of the website.
Select website builder
While there are many website builders these days, you should rely on the most convenient and credible ones. It is not enough to proceed with the one that appears high on the search results. You should take into consideration the pieces of advice of those people who have also used website builders for creating their art websites. The website building platform should guarantee that your website loads fast, you can select the preferred domain name, and apply search optimization activities without any constraints.
As a rule, most website-building platforms offer a set of predefined templates for art websites. You could select the preferred one and adjust it to your needs at any time.
Select domain name
To reinforce the optimization efforts for your website, set a clear and recognizable domain name. There are lots of services like GoDaddy and Namecheap where you can verify whether the preferred domain name is available. Also, you can buy the domain you like and reserve a place for it on the hosting platform.
The introduction of the .ART domains in 2016 was an ingenious way for artists to differentiate their websites, from the average website domain, and to emphasize their artistry. To search .ART domains, click HERE.
Art website advancement
As your art website is designed, created, and tuned up, it is the right time to apply SEO techniques to it. In particular, you should consider investing much time and enough resources in link building.
Gain backlinks
The fastest way to make your website highly visible on the web is to gain backlinks from other online resources. Various techniques allow you to do that in different modes, though the objective remains always the same.
One of the primary methods for link building is outreach to other websites via email or other communication tools. That might not always be easy, though you establish cooperation with different instances that way.
Another popular backlink-gaining procedure is by using an automated link building service on the web. Find a credible provider that has a large database of various online platforms and websites that would gladly link back to your website.
If you are keen on writing an article, you can also gain links via guest posting. This is a reliable approach to gain traffic to your art website as well as to increase awareness of your art brand.
Control on-page SEO
Besides link-building practices, it is also crucial to guarantee that your website functions properly. Use dedicated tools for controlling the page load speed on your website, cleaning up your website code, and checking other technical characteristics. This will help to make sure that users stay on the website for long after they find it on search results and follow it.
Analyze website performance
Your website ranking progress can’t be properly estimated in case you do not use proper analytic tools. One of the most popular and effective ones is Google Analytics, which is free to use. There you will be able to see all the characteristics and user behavior statistics on your website, Based on that data, you would be able to derive what could be done better on your website to boost its ranking further.
Create e-shop
Even though the art website optimization is crucially important, you should also consider creating your small representation instance on world-known platforms for selling art objects. These could be Etsy and Artspan - the art marketplaces offering creative people the possibility to set up their online storefronts.
Art platforms for creators have embedded optimization mechanisms that allow your art products to be visible on the web by embedding certain keywords. Also, you can insert backlinks to your website from there, thus linking back from credible resources and improving your website ranking.
Mary Hunter is a successful American freelance lifestyle blogger with advanced writing skills. She is currently working for linksmanagement.com. Mary has experience in editing, marketing, and her works appear in different publications and website articles.
Read more helpful art career and marketing articles in our archives HERE.
by Guest Blogger, Katie Brenneman - An online portfolio is an artist’s bread and butter in this digital age. Maybe you’ve already put a lot of time and effort into building a beautiful portfolio or website showcasing your work.
However, it’s not exactly effective if no one is looking at it.
Unfortunately, you’re facing an uphill battle. Search engine algorithms will automatically skew toward more established artists. So, it’s time to step into the world of branding and marketing.
Thankfully, you don’t have to have a lot of experience in the advertising industry to make your portfolio stand out. Let’s cover a few quick tips on how you can boost your portfolio’s presence and get your work the attention it deserves.
If you already have an online portfolio, one of the easiest ways to get more visitors is to master the basics of Search Engine Optimization (SEO). You’ve likely heard of keyword searches and how important they are to getting noticed. However, there are also things you can do to optimize your site internally, including
By making your portfolio a priority, you’ll naturally boost SEO. But, if you’re still struggling to attract visitors, take the time to learn the basics when it comes to keywords and what people are searching for, and you’ll see an even bigger boost in your digital audience.
Even if you’re not a marketing pro, almost everyone is familiar with at least one social media platform. Use that to your advantage to market your portfolio.
For example, Instagram is an ideal platform for sharing photos and artwork. It’s a great place to share pieces of your work and inspire people to head to your website or portfolio for more. It’s easy to use, but make sure you’re always optimizing your photos and sharing the right sizes, or they could end up looking blurry and unprofessional.
You can also use Instagram and other social media platforms to connect with potential fans and followers. It’s a great way to spark conversation and boost word-of-mouth interest in your portfolio.
While it’s true that everything seems digital these days and you should absolutely have an online portfolio, there’s still something to be said for print media. People still like tangible things, and something as simple as a flyer with a QR code that leads back to your portfolio can be impactful and interesting. Consider leaving flyers or brochures in places like
You can also choose to work with an existing publication that caters to art lovers or even other artists. Doing so will help you hone in on your target audience and can bring your brand and portfolio to life in a way that digital can’t always capture.
Whether you’re a budding artist trying to get your name out there or you’ve enjoyed a long career but need a marketing boost, use these ideas to boost the presence of your online portfolio, and engage with those who want to support you and your work.
Katie Brenneman is a passionate writer specializing in lifestyle, mental health, education, and fitness-related content. When she isn't writing, you can find her with her nose buried in a book or hiking with her dog, Charlie. To connect with Katie, you can follow her on Twitter.
As an artist, you want people to see your work. After all, the more people get to appreciate your art, the more you can advance your career as an artist and ideally sell more art. One way to do this is by marketing yourself online, either on your own or with someone’s help. Read on to find out the top 10 marketing tips and trends you can use to increase your art website traffic.
#1 Master SEO Basics
Start by learning all the SEO basics. You need to know how to perform keyword research and how to use these keywords in your content. Learn about on-site optimization to further improve your website (e.g. proper navigation, creating a sitemap, etc.)
#2 Optimize Visual Content
Pay special attention to all the visual content you publish because it is crucial for you as an artist. Your images and videos need to be of high quality, but you should also add all the right details to them for SEO (e.g. alt tags for images, descriptions and keywords for videos). Don’t forget to add social sharing buttons to let your audience share your artwork elsewhere.
#3 Start Guest Blogging
Guest blogging is one of the best ways to get more backlinks to your website. If you don’t have time to do it yourself, there are professional writing services you can reach out to for assistance. When you publish your content on someone else’s website or blog, you can include a link to your own site which will guide their audience to you.
#4 Develop Your Link Profile
In addition to getting more backlinks, you should also develop your link profile by using both external and internal links in your website content. Internal links will help you keep users on your website longer while external links (especially to the sources of the facts or statistics you used) will help you look more reputable in the eyes of your audience.
#5 Utilize Social Media
Social media is essential for marketing you and your art. Create your profiles on different social media platforms and regularly remind your followers about your website. Don’t forget to use social media marketing techniques to successfully promote your content on those platforms (e.g. hashtags, tagging, locations, commenting, live streaming).
#6 Promote Word-of-Mouth
Word-of-mouth can easily spread the word about you, but instead of waiting for someone to start talking about you, you can promote word-of-mouth yourself. Reach out to your fans, followers and collectors of your work and ask them to provide a review or testimonial of your work. Then, you can post these on your website and share on your social platforms to get people interested in your art.
#7 Connect with Other Artists
Instead of relying solely on your own efforts and being a lone wolf, it’s a good idea to reach out to other artists like yourself and promote each other. You can partner with other artists to create unique art, host giveaways, and promote each other in different ways. Having these connections will also play a role in helping you advance your career.
#8 Engage with Your Audience
Engagement is important not just for your metrics but also for connecting with your fans. Encourage discussions in the comment section on your website and social media profiles, reply to comments, and so on. All of this shows that you are a friendly person who is happy to engage and connect with their audience.
#9 Make A Posting Schedule
To stay consistent, you will need to create a posting schedule for all the content you publish on your website or social media profiles. This way, you will always have a steady stream of content for your audience to discover and consume.
#10 Measure Performance and Improve
Last but not least, don’t forget to measure the performance of your web content and your website itself to improve your future digital marketing activities. Your updated strategy needs to have the necessary changes that will improve your metrics. Take into account everything – traffic, average session time, conversion rate, comments, social shares, and so on.
Wrapping Up
There are quite a few ways you can successfully reach a wider audience, but the most important thing is to be consistent with your marketing activities. Use the tactics in this article to help you generate more traffic on your website and find new fans and, ideally, buyers of your art.
Anna Medina is a specialist in different types of writing. She graduated from the Interpreters Department, but creative writing became her favorite type of work. Now she improves her skills while working for the writing services review websites like Best Writers Online with content of any type, but, mainly, assisting students all over the world.
If you are unhappy with the number of visitors to your art website, here are some free online directories you should immediately have your art website listed on. Today, being listed with online directories is a necessity for any artist, who would like to drive more traffic to their art website and to grow their art business.
Online directory listings not only spread the word about you and your art through increased publicity, but they also help search engines find your listing. In addition, the listing creates a link back to your art website, which helps with your page rank too. These benefits result in more website traffic and potentially more exposure and art sales.
Below are 10 free business directories on which your business listing and art website should be listed;
1. Bing Local
3. DMOZ.org
6. Local.com
9. Yahoo Local
10. Yelp.com
Additional benefits of having your art website and business listed on as many directories as possible are;
1. Free publicity for you and your art.
2. Being listed in directories helps to gain and surpass the competition in your art niche.
3. Directory information is easy to edit as events and your art business changes.
4. Listings bring free targeted traffic to your website.
There are literally hundreds of free business directories in which to get your art listed. Type “Free Business Directory” in the search feature of Google and start registering your art business. To make the listing effective, complete the entire listing. The contact data is the most important. Always have a profile picture or profile logo to help your listing stand out. Good luck!
We have all done it. In our rush to post our art to our art websites, we upload the image of our art without optimizing that image, in order to help search engines to find and index that art. Why is this important to an artist? If you want to attract more visitors to your art website, it is essential that your art images be optimized for any of the most important search engines such as Google, Bing, and AOL.
How can an artist optimize their images for search engines? First, an artist should always label their image file names with a keyword rich title. Let us assume that we love to paint different trees. Our website contains images of trees and we want the world to discover our website and our paintings of trees. How can we upload and label our image files properly in order to be found by the search engines? An image file name should be as descriptive of the image as possible. A file name of DSC_00254 will be ignored when indexed but the file name Watercolor-Florida-Palm-Tree will be indexed, as it contains descriptive searchable keywords.
In addition to the file name being searchable, all images should also have searchable titles. A searchable title would contain a short description and incorporate using keywords in the title. An example would be Oak-Tree-Leaves, rather than Tree-DSC_00254.
Any uploaded images should also contain a description of the image or what is known as “Alt Attribute” or “Alt Text”. Since a search engine cannot “see” an image they need a reference device which describes to them exactly what the image is. This is known as an Alt Text or Alt Attribute and it provides to the search engines with important information when they crawl your website and index that image. Therefore, an Alt Attribute should be crafted with care, be brief and contain a keyword rich title and description of the image. For example, an alt attribute of Tree is better than DSC_00254. An alt attribute of Maple-Tree is better than Tree. An alt attribute of Old-Maple-Tree is better than Maple-Tree.
Other things that you should be aware of and which will enhance your chances of having your image indexed, is that any of the text on the page that the image appears should be related to that image. It is extremely helpful if the text also has some of the same keywords that the image title and image description contains. Any links on that page should also be related in some form to the image as well.
Finally, if possible, if the actual image contains a link to another page related to that image then the rank for that image will be much higher than a non-linked image.
Try the above suggestions and when taken together and incorporated when posting images to your art website, the chances of your art being discovered increases dramatically. Also, if images that are already posted on your website are not described, named and titled properly, go back and take some time to bring your images up to date. By accomplishing this, you are doing one more thing that most artists are not doing when it comes to marketing their art and increasing the number of visitors to their website.
If you are not familiar with or have not used Google Alerts to find art opportunities, this article can be a very important new tool for you to use on a regular basis. Google Alerts will help you monitor very specific sections and segments in your area of expertise or it can be a great research tool for areas and subjects that you would like to be involved with in the future.
Google Alerts will monitor all, or separately the following areas of the Internet; news, blogs, video and discussion groups and/or there is an “everything” tab which includes all of them. The alert is based on your query, term or subject and the results can be provided to you as it happens, once a day or once a week. The alerts can be received in an email or in an RSS Feed. To benefit from this, you need to have a Google account (it is a free account).
Here are 6 ways to use Google Alerts to help find new art opportunities and to push your art career to the next level:
1. Content Monitoring
Google Alerts provides an artist with a way in which they can monitor their article content once it has been published on the Internet. This monitoring can be employed in order to see if anyone is using their article content elsewhere. Possibly it is being used somewhere else on the Internet and the artist is not being given the proper credit for the article or the links back to the artist have been disabled in this content. The way in which this is done is to put into the alert section a sentence of the article and Google will match that sentence or parts of that sentence and provide the link to you. Google Alerts provides an excellent way in which to oversee and monitor the artist’s written works.
2. Monitor Who Is Linking to Your Website & Blog
By placing your domain name in Google Alerts query (example: www.yoursitename.com) anytime someone were to link their site to your website you would receive an alert. Why have they done this? Find out and do some research, as they may have clients/customers that you would also like to have too. It is time to find out what everyone is doing out there, don’t you think?
In addition, there may be linking opportunities for you to link your website in order to help your page rank.
3. Keyword for Research in your Art Niche
With Google Alerts the artist can monitor several keywords that are used for and about their art or for their art business. The keyword alerts will provide to the artist with interesting links to what other artists and related professionals are doing. In addition, the alerts will also provide the artist with ideas and hints for other keywords, subjects and related topics that could enhance the marketing and selling of their art too as well.
4. Monitor Art News and Opportunities in your Art Niche
As an artist who specializes in a specific art form and who are looking for opportunities, Google Alerts is a great tool to use. Assume you are a photographer and you are looking for art galleries and photography competitions where your photography may fit. For example, the artist could set up Google Alerts for “photography art galleries”, “photography competitions”, “photography exhibitions”, or “photography gallery opportunities”. These search terms and phrases can all be further refined to geographic areas if required.
An artist, depending on what they are after, will need to try different terms and experiment with different phrases and queries in order to make this process effective. This process is no different than an artist refining keywords for a website or for a PPC campaign. See what works or does not work and further refine as you go along.
5. Target Keywords to Find Customers
I have a friend who has always been interested in art for hospitals, art therapy, healing art and evidence-based art. She set up several Google Alerts for art in hospitals and for art therapy programs. Every day she receives alerts that provide her with ideas, information, news, and opportunities in her specialty of hospital art.
6. Reputation Management
By placing your name or company name, and even with misspellings, the artist is able to monitor what is known as “reputation management”. This would provide the artist with alerts whenever that name showed up or was used on the Internet (good and bad). If something was being said about the artist in any group or forum, then the artist could take the appropriate steps to combat this because of this alert. Google Alerts are almost “real time”, depending on how this feature is set in terms of notifications.
What is your area of interest in art? Where are your opportunities to sell your art? Where are your prospects and potential customers? Try Google Alerts to beat your competition, discover new opportunities and to find trends in your art niche.
Stay ahead of the curve in your art niche by using Google Alerts. http://www.google.com/alerts
