If you are an emerging artist, you should think of creating a personal website along with profiles on social media platforms. This is very important as online presence is highly recommended if not obligatory for business, art, and sports. To present your art website to the masses, you have to promote and optimize it for search engines. This article explains how you can boost your website ranking and provides more details on backlinks as the most powerful method to achieve that.

Art website: first steps

Before bringing the website to the top of searches, you should create a stable base for it. It is necessary to select a reliable site builder and assign a suitable domain name to your art online platform. This sets up a decent base for future optimization of the website.

Select website builder

While there are many website builders these days, you should rely on the most convenient and credible ones. It is not enough to proceed with the one that appears high on the search results. You should take into consideration the pieces of advice of those people who have also used website builders for creating their art websites. The website building platform should guarantee that your website loads fast, you can select the preferred domain name, and apply search optimization activities without any constraints.

As a rule, most website-building platforms offer a set of predefined templates for art websites. You could select the preferred one and adjust it to your needs at any time.

Select domain name

To reinforce the optimization efforts for your website, set a clear and recognizable domain name. There are lots of services like GoDaddy and Namecheap where you can verify whether the preferred domain name is available. Also, you can buy the domain you like and reserve a place for it on the hosting platform.

The introduction of the .ART domains in 2016 was an ingenious way for artists to differentiate their websites, from the average website domain, and to emphasize their artistry. To search .ART domains, click HERE.

Art website advancement

As your art website is designed, created, and tuned up, it is the right time to apply SEO techniques to it. In particular, you should consider investing much time and enough resources in link building.

Gain backlinks

The fastest way to make your website highly visible on the web is to gain backlinks from other online resources. Various techniques allow you to do that in different modes, though the objective remains always the same.

One of the primary methods for link building is outreach to other websites via email or other communication tools. That might not always be easy, though you establish cooperation with different instances that way.

Another popular backlink-gaining procedure is by using an automated link building service on the web. Find a credible provider that has a large database of various online platforms and websites that would gladly link back to your website.

If you are keen on writing an article, you can also gain links via guest posting. This is a reliable approach to gain traffic to your art website as well as to increase awareness of your art brand.

Control on-page SEO

Besides link-building practices, it is also crucial to guarantee that your website functions properly. Use dedicated tools for controlling the page load speed on your website, cleaning up your website code, and checking other technical characteristics. This will help to make sure that users stay on the website for long after they find it on search results and follow it.

Analyze website performance

Your website ranking progress can’t be properly estimated in case you do not use proper analytic tools. One of the most popular and effective ones is Google Analytics, which is free to use. There you will be able to see all the characteristics and user behavior statistics on your website, Based on that data, you would be able to derive what could be done better on your website to boost its ranking further.

Create e-shop

Even though the art website optimization is crucially important, you should also consider creating your small representation instance on world-known platforms for selling art objects. These could be Etsy and Artspan - the art marketplaces offering creative people the possibility to set up their online storefronts.

Art platforms for creators have embedded optimization mechanisms that allow your art products to be visible on the web by embedding certain keywords. Also, you can insert backlinks to your website from there, thus linking back from credible resources and improving your website ranking.

Mary Hunter is a successful American freelance lifestyle blogger with advanced writing skills. She is currently working for linksmanagement.com. Mary has experience in editing, marketing, and her works appear in different publications and website articles.

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