The definition of the word competition is “the act of competing; rivalry for supremacy, a prize, etc”. Every month Light Space & Time Online Art Gallery receives hundreds of entries for our online art competitions. After five years, we still receive a large number of sloppy or incomplete entries from artists. If that happens to us, it is also happening to viewers and the potential buyers of that artist’s work!
Think of the presentation of your art as a competition against every other artist out there. This is true whether the art is online, in person or in print. Who will win this competition? The winning artist will be the one with the best artistic skills and also the artist with the best presentation of their art.
I cannot say why some artists do not present their art professionally. It may be that some artists do not care or they do not want to compete or they think that their art will sell itself. Every artist should understand the challenges in showing their art well, attracting enough attention to get people to look at their work and finally motivating someone to actually buy their art.
Every time your art is shown in person, in print, online or in social media, that is your one opportunity to make a great impression and to present your art as well, if not better than, any other artist. Think of this presentation in terms of an art competition. A mediocre and careless presentation of your work will not cut it and you surely will not win!
Here are some ways to improve your presentation when entering art competitions or showing your art online, in person or in print.
Remember that you are competing with all of the other serious artists who want the same thing as you, the recognition and ultimately the sale of their artworks. To successfully make this happen, your presentation should be better than every other artist’s.