Using the 70-20-10 Rule to Succeed at Social Media Marketing

By James Baxter, Guest Blogger - Social media marketing for artists includes a specific set of online actions, which provides their fans and followers with the necessary information about the artists, as well as promoting their creativity using the same resources. Such actions can significantly enlarge the target audience due to the popularity and convenience of social networks.

Art and social media can be combined. Thanks to the current development of the Internet and computer technology, an artist can be promoted using Social Media Marketing (SMM) on various social networks. SMM makes it possible to determine which social networks are the most effective for this promotion. However, you should use these online platforms wisely to achieve the desired result.

Today, a sufficient number of different marketing tools are used on social media. The most popular among them are branding, reputation strengthening, and label creation. Obviously, the more widespread a social network is, the easier it is to promote an artist and his or her work. Every artist knows that creativity can be further shared. So, posting of relevant material is one of the most useful formats of communication with the target audience.

Some painters, photographers, and sculptors are trying to sell their works of art by simply advertising themselves using social networks. However, it is not the only way to attract the attention of their admirers and potential collectors. The opposite situation can happen when artists are reluctant to promote their creativity and only the most curious fans can find out something about their recently created masterpieces.

In the both cases, the artist’s profit and potential can be dramatically affected. Earning money is essential for art development, and this is the main task of promotion in social networks. So, how to market your art? It is necessary to find a balance between sales, self-promotion, and honest communication with the target audience. Let’s consider the 70-20-10 SMM rule that can help you become a successful artist.

70% of Content Should Build and Maintain Your Brand

The vast majority of your posts should tell your story and build your recognizable brand. In this way, you can show your personality from another angle. Imagine what you would like to know about your favorite artist: this can give you some useful ideas. Perhaps you have a great sense of humor in addition to your artistic talent. For instance, you can upload an amazing video about what has inspired you to create a perfect artwork.

You can also post photos as you paint a picture or create a sculpture. If you travel from time to time, you can create an album of journey sketches. Likewise, an experienced writer can share an informative article about their amazing life experience. In short, tell people what you feel before, during and after finishing your creation. The main point is that sharing this information can create a special relationship between you and your followers and fans.

Share Information about Others in 20% of Content

This part of the content is not that voluminous, but it means a lot for building your social network and forming valuable relations. You sometimes may want to collaborate with other artists. Use that 20 percent to establish new connections with relevant people and promising artists in related fields.

If a painter or sculptor you know has organized an exhibition, tell people about it. You can also familiarize fans with a side project of your agent or promoter. If you visited a significant art event in your city, tell your followers what you think about it from your personal and professional point of view.

Everything you share with your audience should not be random and accidental. You have to sincerely believe in what you are talking about with your audience. Remember that this is not an advertisement, but a real desire to share something good and needful for your fans and to help your fellow artists gain exposure for their work. Pay it forward by helping others, and goodness will surely return to you.

10% of Content Is For Self-Advertisement

Ads on your social media pages should not take more than ten percent of your total content. Some artists start to shout out about a new work of art seven days a week using social networks. But it is hardly imaginable that somebody will pay attention to it since social media is primarily a communication place, not an advertising platform.

Of course, if you managed to create something special, be sure to announce it. But instead of asking your audience to buy a piece of your artwork, inquire of your fans and followers what they liked the most about it and why. Use this feedback to grow as an artist and to target potential collectors and buyers. Also, use social media to direct fans to your website to see more of your art and hopefully buy a piece of your artwork.


You should try to use social media for promoting your art in a meticulous way to reach your target audience. More so, if you want to use such online opportunities effectively, you need to be a sincere, engaging, and understanding professional in your field. Your target audience will see your personality and feel a much greater connection with you. Finally, do not forget to thank your fans for all their support of you and your art career.

James Baxter is professional ghostwriter and editor at write my essay, who loves sharing his experience and knowledge with readers. He has been working as a SMM specialist at the art gallery for a year. He is especially interested in marketing, blogging and IT. James is always happy to visit different places and meet new people there.


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